While Anheuser-Busch reels from the backlash over its partnership with Dylan Mulvaney, another brand is jumping feet-first into the fire.
Over the weekend, media personality Oli London retweeted a post of Mulvaney “getting glam” with Maybelline, which has apparently joined the ranks of companies like Nike who think the best way to sell products to women is by mocking them. But if Bud Light’s $6 billion nosedive is any indication, the damages will be much more than cosmetic.
Within hours, the March 13 video went viral, lighting up social media with calls to #BoycottMaybelline. Several of London’s followers were at a loss, trying to make sense of the company’s rationale. “Why are all of these companies so intent on insulting women?” one asked. This is “a dude who portrays women as ditzy bimbos,” another fumed.
Melanie Johnson agreed, pointing out that “craziest thing about all of this” is that “we do not act like this when we put on our makeup [and] workout and honestly most of us don’t have time for a six pack of bud light while taking a bubble bath… We are usually taking care of children, our homes and working. This is not a representation of women at all. WTF[.]”
Several couldn’t believe Maybelline’s folly, insisting that the L’Oréal-owned line will become the new Budweiser. Together, they derided the brand’s longtime slogan: “Maybe she’s born with it. Maybe it’s Maybelline.” In this case, consumers pointed out, “He definitely wasn’t born with it.”
Of course, this isn’t the first cosmetic company that’s gotten torched for its relationship with Mulvaney. Back in October, Ulta Beauty brought the 26-year-old on its podcast to talk about “The Beauty of … Girlhood,” triggering an instant, nationwide uproar.
Along with “gender-fluid” host David Lopez, “You had two grown men tell actual women what it’s like to be a girl, as if they could have any earthly idea,” “Relatable’s” Allie Beth Stuckey tweeted. “That has nothing to do with beauty; it’s lunacy, and it’s insulting.”
Frankly, Madeleine Kearns argued on National Review, “transgenderism is the new blackface.” “Perhaps the greatest silver lining of the transgender movement has been how it exposes the follies of disregarding sex and sexual difference. ‘Womanface’ is the new blackface. It’s time to get outraged.”
Meanwhile, in St. Louis, the cautionary tale that is Anheuser-Busch continued in full disaster-recovery mode. After a two-week shellacking, CEO Brendan Whitworth finally took the hint and put marketing VP Alissa Heinerscheid on leave for her prominent role in the fiasco. The millennial executive, who insisted hyping gender dysphoria was the way to grow the brand, was quickly disabused of that notion by everyone from national distributors to country music stars.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson told The Wall Street Journal. “The decision,” the Journal notes, “wasn’t voluntary, according to people familiar with the matter.”
Her boss, Daniel Blake, also didn’t escape the senior management’s wrath. Blake, “who oversees marketing for Anheuser-Busch’s mainstream brands,” had been with the company almost a decade when he and Alissa approved the Mulvaney-faced cans that plummeted the company into global chaos and made the beer a mainstream pariah.
According to the latest numbers from NielsenIQ, Bud Light sales were down an astonishing 17% in dollars and 21% in volume for the week that ended April 15. “These numbers are staggering,” Insights Express insisted. “Right now, this is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand, and for AB distributors.”
Budweiser’s implosion should have scared off plenty of CEOs, but as The Political Forum’s Stephen Soukup has argued, most executives fall into two categories: the true believers (the honest woke) and a much larger group of executives who don’t buy the radicalism they’re embracing. But the honest woke are the dangerous ones. They’re the group that doesn’t care about money nearly as much as ideology. If they need to financially kamikaze to advance their agenda, they’ll do it.
“I think we’re way past the point where companies are dabbling in trans activism simply to appeal to a wider audience in order to grow their bottom line,” Family Research Council’s vice president for branding, Jared Bridges, told The Washington Stand.
“They think they’re doing a moral good by making people like Mulvaney as the face of their brand. And in their ‘moral’ universe, this is more important than the company’s profit margin. Corporations who are still beholden to shareholders should take a long look at whether or not they want these ideologues running their brands,” Bridges warned. “They might just run them into the ground.”
Misery loves woke companies. And if Nike, Disney, Bud Light, and others can’t quit their trans extremism, recent history proves: Americans will quit them.
Article cross-posted from The Washington Stand.
Three Reasons a Coffee Gift Set From This Christian Company Is Perfect for Christmas
When you’re searching for a Christmas gift that’s meaningful, useful, and rooted in faith, you don’t want to settle for anything generic. This season is filled with noise — mass-produced products, last-minute picks, and trends that fade as quickly as they appear. But one gift stands apart because it blends genuine quality with a message that matters: a coffee gift set from Promised Grounds Coffee.
This small Christian-owned company has become a favorite among believers who want to support faith-driven businesses while giving friends and family something they’ll actually enjoy. Here are three reasons a Promised Grounds Coffee gift set may be the most thoughtful and impactful present you give this year.
1. It’s Truly Delicious Coffee
Too many “gift-worthy” coffees look beautiful in the package but disappoint when the cup is poured. Promised Grounds takes the opposite approach — exceptional taste first, thoughtful presentation second.
Their beans are sourced with care, roasted in small batches, and crafted to bring out a rich, smooth flavor profile that appeals to both casual drinkers and true coffee lovers. Whether someone enjoys bold, dark roasts or lighter, more delicate blends, every sip reflects quality that stands shoulder-to-shoulder with the biggest specialty brands.
Simply put: this coffee is good. Really good. Some say it’s absolutely fantastic. If you want a gift that won’t be re-gifted, ignored, or shoved in a cabinet, this is it.
2. It Spreads the Word While Serving a Real Purpose
There are many Christian gifts that are meaningful… but not exactly practical. There are also useful gifts that have nothing to do with faith. Promised Grounds Coffee bridges both worlds beautifully.
Each gift set delivers an encouraging, faith-centered message through its packaging and presentation — a simple but powerful reminder of God’s goodness during the Christmas season. The cups are especially popular and serve as a daily reminder of the blessings from our Lord. At the same time, the product itself is something people will actually use and appreciate every single day.
It’s a gift that uplifts the spirit and fills the mug. A gift that points loved ones toward Scripture while still being part of the normal rhythm of life. And in a culture that increasingly pushes faith to the margins, giving a gift that quietly but confidently honors Christ can make a deeper impact than you might expect.
3. It’s Affordable, Valuable, and Elegantly Presented
Many people want to give something meaningful without breaking their Christmas budget. Promised Grounds Coffee strikes that perfect balance — the sets look and feel premium, but the price remains accessible.
The packaging is classy, clean, and gift-ready, making it ideal for:
- Family members of all ages
- Co-workers or employees
- Church friends or small-group leaders
- Hosts, neighbors, and last-minute gift needs
It’s the kind of gift that feels more expensive than it is — and more thoughtful than most of what you’ll find on store shelves.
The Perfect Blend of Faith, Flavor, and Christmas Cheer
A coffee gift set from Promised Grounds Coffee checks every box: a gift that tastes amazing, conveys your faith, supports a Christian business, and brings daily enjoyment to the person who receives it. In a season when so many gifts are forgotten, this one stands out for all the right reasons.
If you want a Christmas present that reflects your values and delivers genuine joy, Promised Grounds Coffee is the perfect place to start.
