While Anheuser-Busch reels from the backlash over its partnership with Dylan Mulvaney, another brand is jumping feet-first into the fire.
Over the weekend, media personality Oli London retweeted a post of Mulvaney “getting glam” with Maybelline, which has apparently joined the ranks of companies like Nike who think the best way to sell products to women is by mocking them. But if Bud Light’s $6 billion nosedive is any indication, the damages will be much more than cosmetic.
Within hours, the March 13 video went viral, lighting up social media with calls to #BoycottMaybelline. Several of London’s followers were at a loss, trying to make sense of the company’s rationale. “Why are all of these companies so intent on insulting women?” one asked. This is “a dude who portrays women as ditzy bimbos,” another fumed.
Melanie Johnson agreed, pointing out that “craziest thing about all of this” is that “we do not act like this when we put on our makeup [and] workout and honestly most of us don’t have time for a six pack of bud light while taking a bubble bath… We are usually taking care of children, our homes and working. This is not a representation of women at all. WTF[.]”
Several couldn’t believe Maybelline’s folly, insisting that the L’Oréal-owned line will become the new Budweiser. Together, they derided the brand’s longtime slogan: “Maybe she’s born with it. Maybe it’s Maybelline.” In this case, consumers pointed out, “He definitely wasn’t born with it.”
Of course, this isn’t the first cosmetic company that’s gotten torched for its relationship with Mulvaney. Back in October, Ulta Beauty brought the 26-year-old on its podcast to talk about “The Beauty of … Girlhood,” triggering an instant, nationwide uproar.
Along with “gender-fluid” host David Lopez, “You had two grown men tell actual women what it’s like to be a girl, as if they could have any earthly idea,” “Relatable’s” Allie Beth Stuckey tweeted. “That has nothing to do with beauty; it’s lunacy, and it’s insulting.”
Frankly, Madeleine Kearns argued on National Review, “transgenderism is the new blackface.” “Perhaps the greatest silver lining of the transgender movement has been how it exposes the follies of disregarding sex and sexual difference. ‘Womanface’ is the new blackface. It’s time to get outraged.”
Meanwhile, in St. Louis, the cautionary tale that is Anheuser-Busch continued in full disaster-recovery mode. After a two-week shellacking, CEO Brendan Whitworth finally took the hint and put marketing VP Alissa Heinerscheid on leave for her prominent role in the fiasco. The millennial executive, who insisted hyping gender dysphoria was the way to grow the brand, was quickly disabused of that notion by everyone from national distributors to country music stars.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson told The Wall Street Journal. “The decision,” the Journal notes, “wasn’t voluntary, according to people familiar with the matter.”
Her boss, Daniel Blake, also didn’t escape the senior management’s wrath. Blake, “who oversees marketing for Anheuser-Busch’s mainstream brands,” had been with the company almost a decade when he and Alissa approved the Mulvaney-faced cans that plummeted the company into global chaos and made the beer a mainstream pariah.
According to the latest numbers from NielsenIQ, Bud Light sales were down an astonishing 17% in dollars and 21% in volume for the week that ended April 15. “These numbers are staggering,” Insights Express insisted. “Right now, this is an extremely difficult scenario for Anheuser-Busch, the Bud Light brand, and for AB distributors.”
Budweiser’s implosion should have scared off plenty of CEOs, but as The Political Forum’s Stephen Soukup has argued, most executives fall into two categories: the true believers (the honest woke) and a much larger group of executives who don’t buy the radicalism they’re embracing. But the honest woke are the dangerous ones. They’re the group that doesn’t care about money nearly as much as ideology. If they need to financially kamikaze to advance their agenda, they’ll do it.
“I think we’re way past the point where companies are dabbling in trans activism simply to appeal to a wider audience in order to grow their bottom line,” Family Research Council’s vice president for branding, Jared Bridges, told The Washington Stand.
“They think they’re doing a moral good by making people like Mulvaney as the face of their brand. And in their ‘moral’ universe, this is more important than the company’s profit margin. Corporations who are still beholden to shareholders should take a long look at whether or not they want these ideologues running their brands,” Bridges warned. “They might just run them into the ground.”
Misery loves woke companies. And if Nike, Disney, Bud Light, and others can’t quit their trans extremism, recent history proves: Americans will quit them.
Article cross-posted from The Washington Stand.
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.
