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Volkswagen Considers Shutting Down a German Factory for the First Time in History After Overestimating the EV Market

Volkswagen Considers Shutting Down a German Factory for the First Time in History After Overestimating the EV Market

by Owen Klinsky, DCNF
September 6, 2024
in Aggregated, News, Newsletter
Discern Report

DCNF(DCNF)—Volkswagen (VW) AG is considering shuttering factories in Germany as European car companies struggle to compete with Chinese electric vehicle (EV) manufacturers.

The company has not closed a German plant in its entire 87-year history, but facing a slowdown in European car sales and stiff competition from Chinese EV maker BYD it is now weighing its options, according to Bloomberg. Experts predict the move would spark closures across the continent, with more than 30 European car factories currently operating at unprofitable levels.

“If even VW mulls closing factories in Germany, given how hard that process will be, it means the seas have gotten very rough,” Pierre-Olivier Essig, a London-based equities analyst at AIR Capital, told Bloomberg. “The situation is very alarming.”

Volkswagen considering first-ever plants shutdown really hits "Germany economic fall" home

"There are no more cheques coming from China" CEO referring to falling profit in VW's biggest market

Europe's car market shrunk after covid and co was facing demand shortfall of ~2 plants pic.twitter.com/Z1CaydWh13

— Generalist Lab (@Generalist_Lab) September 5, 2024

Car sales in Europe are down nearly one-fifth from prior to the COVID-19 pandemic and EV demand has slackened as Germany and Sweden have removed and reduced incentives to purchase the vehicles, Bloomberg reported. As a result, Chinese EV manufacturer BYD has jumped into the European market, pricing its Seagull model at just $9,700 before tax, a far cry from the European’s average EV cost of $48,000 in 2022.

VW began downsizing in July, with its Audi subsidiary cutting 90% of its 3,000 person workforce at its manufacturing plant in Brussels, Belgium, according to Bloomberg.

The company’s share price is now approaching the lows of its 2015 “diesel crisis,” when the U.S. Environmental Protection Agency accused the company of installing illegal software in its cars in order to artificially improve its results on diesel emission tests, BBC News reported. The company also posted a €100 million net cash flow loss on its automotive business in the first half of 2024.


  • The Silver Boom Was Inevitable — It Belongs in Your Safe or Backing Your Retirement


BYD dethroned Tesla as the world’s largest EV manufacturer in 2023, selling over 3 million vehicles and increasing profits by more than 80%. The company is tied to the Chinese Communist Party’s Belt and Road Initiative — a massive China-led infrastructure project that looks to increase the country’s influence across the globe.

“I am deeply concerned,” economic policy expert for Germany’s ruling party Bernd Westphal told Bloomberg. “Despite all understanding for the challenges facing the automotive industry, plant closures and job cuts are not a convincing strategy.”

Volkswagen did not immediately respond to a request for comment.

All content created by the Daily Caller News Foundation, an independent and nonpartisan newswire service, is available without charge to any legitimate news publisher that can provide a large audience. All republished articles must include our logo, our reporter’s byline and their DCNF affiliation. For any questions about our guidelines or partnering with us, please contact [email protected].
Discern Report





Three Reasons a Coffee Gift Set From This Christian Company Is Perfect for Christmas

Promised Grounds Gift Pack

When you’re searching for a Christmas gift that’s meaningful, useful, and rooted in faith, you don’t want to settle for anything generic. This season is filled with noise — mass-produced products, last-minute picks, and trends that fade as quickly as they appear. But one gift stands apart because it blends genuine quality with a message that matters: a coffee gift set from Promised Grounds Coffee.

This small Christian-owned company has become a favorite among believers who want to support faith-driven businesses while giving friends and family something they’ll actually enjoy. Here are three reasons a Promised Grounds Coffee gift set may be the most thoughtful and impactful present you give this year.

1. It’s Truly Delicious Coffee

Too many “gift-worthy” coffees look beautiful in the package but disappoint when the cup is poured. Promised Grounds takes the opposite approach — exceptional taste first, thoughtful presentation second.

Their beans are sourced with care, roasted in small batches, and crafted to bring out a rich, smooth flavor profile that appeals to both casual drinkers and true coffee lovers. Whether someone enjoys bold, dark roasts or lighter, more delicate blends, every sip reflects quality that stands shoulder-to-shoulder with the biggest specialty brands.

Simply put: this coffee is good. Really good. Some say it’s absolutely fantastic. If you want a gift that won’t be re-gifted, ignored, or shoved in a cabinet, this is it.

2. It Spreads the Word While Serving a Real Purpose

There are many Christian gifts that are meaningful… but not exactly practical. There are also useful gifts that have nothing to do with faith. Promised Grounds Coffee bridges both worlds beautifully.

Each gift set delivers an encouraging, faith-centered message through its packaging and presentation — a simple but powerful reminder of God’s goodness during the Christmas season. The cups are especially popular and serve as a daily reminder of the blessings from our Lord. At the same time, the product itself is something people will actually use and appreciate every single day.

It’s a gift that uplifts the spirit and fills the mug. A gift that points loved ones toward Scripture while still being part of the normal rhythm of life. And in a culture that increasingly pushes faith to the margins, giving a gift that quietly but confidently honors Christ can make a deeper impact than you might expect.

3. It’s Affordable, Valuable, and Elegantly Presented

Many people want to give something meaningful without breaking their Christmas budget. Promised Grounds Coffee strikes that perfect balance — the sets look and feel premium, but the price remains accessible.

The packaging is classy, clean, and gift-ready, making it ideal for:

  • Family members of all ages
  • Co-workers or employees
  • Church friends or small-group leaders
  • Hosts, neighbors, and last-minute gift needs

It’s the kind of gift that feels more expensive than it is — and more thoughtful than most of what you’ll find on store shelves.

The Perfect Blend of Faith, Flavor, and Christmas Cheer

A coffee gift set from Promised Grounds Coffee checks every box: a gift that tastes amazing, conveys your faith, supports a Christian business, and brings daily enjoyment to the person who receives it. In a season when so many gifts are forgotten, this one stands out for all the right reasons.

If you want a Christmas present that reflects your values and delivers genuine joy, Promised Grounds Coffee is the perfect place to start.

Tags: AutomotiveDaily Caller News FoundationElectric VehiclesEVsLedeTop StoryVolkswagen
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Comments 10

  1. Randoo says:
    1 year ago

    The “Inflation Reduction Act” gave tens of millions in subsidies which ultimately went to Chinese Companies. VW can thank the Biden/Harris administration for subsidizing their competition.

    Reply
  2. William Marsh says:
    1 year ago

    VW corporation has been arrogant, bloated, and beholden to unions. They have not put the effort into building compelling EV products. You only make money when you are selling at scale after serious investment. Instead, they let the Chinese and Tesla lead the way and now they are way behind. Hybrids are a short-term strategy to leverage Government subsidies but will not succeed long term. Inflation, high interest rates, government pullbacks on subsidies have hurt the auto market. Now, they have more far more factory capacity than what they are selling. The chickens have come home to roost. Too much overhead, not enough investment in future technology, bad software, high cost of labor, no answer to Chinese competition, bloated Bureaucratic management, arrogant leadership, falling profits. It will only get worse as cheaper and far better EV’s become more prevalent.

    Reply
  3. Jason Daves says:
    1 year ago

    I’ll never buy a VW because of the rainbow flags they show at football games. That is all. I do not agree with the homosexual tyranny placed on football players by corporations like MasterCard, P&G, and VW.

    Reply
  4. DC says:
    1 year ago

    Germany shut down their nuclear power plants, and now they want their people to drive electric cars? Many states are price gouging their citizens on electric bills, and piling on junk fees for EV cars. As much as they claim to promote electric cars, the reality is states rarely pass up an opportunity to sabotage them.

    Reply
  5. Willegro says:
    1 year ago

    Toxic burning molting fire traps

    Reply
  6. LP says:
    1 year ago

    Ironic that VW used to make some of the most fuel efficient diesel motors on the planet !!! and was sued by the EPA for it !!!

    Reply
  7. Dick Wright says:
    1 year ago

    VW’s fundamental error is that no one wanted THEIR EV’s. Their designs were flawed from the beginning and their software system was notorious for being really crappy. BYD and other manufacturers in China started from a clean page, designing and building EV’s only (and hybrids) without 80 years of internal combustion production weighing them down with almost a century of group think, and union resistance. ALL the legacy auto manufacturers are in the same boat, you only have to look at one name to see the writing on the wall…Tesla.

    Reply
  8. Bobby Gee says:
    1 year ago

    TARIFFS are the solution for combatting China’s weaponization of an ultra-cheap, coerced labor force (and in some cases likely worse than merely “coerced,” i.e. the Uyghurs in Xinjaing) and state-sponsored subsidies.

    Reply
    • Daniel says:
      1 year ago

      Heaven forbid you should lower the price of the golf carts. Huh?

      Reply
  9. Daniel says:
    1 year ago

    Except for one problem. EV’s aren’t selling anywhere. Over 200 EV companies have bankrupted in China. BYD is about the last one standing.

    Reply

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