(Red State)—President Donald Trump has appointed Joe Gebbia, co-founder of Airbnb, as the nation’s first Chief Design Officer with a mandate to transform federal government websites into an “Apple Store-like experience.”
The appointment comes through an executive order signed August 21, 2025, titled “Improving Our Nation Through Better Design,” which establishes the “America by Design” initiative to overhaul how Americans interact with government services online.
New Federal Design Structure
The executive order creates three key components to modernize federal digital services:
- Chief Design Officer: Gebbia will report directly to the White House Chief of Staff and recruit top creative talent from the private sector to serve in government roles.
- America by Design Initiative: A national program to update government design language to be “both usable and beautiful,” according to the White House fact sheet.
- National Design Studio: A White House-based organization that will coordinate standardized design across federal agencies and reduce duplicative design costs.
“That means it’s beautifully designed, has great user experience, and it runs on modern software — three strikes when it comes to dealing with today’s government,” Gebbia told Axios in describing his vision for federal websites.
- Read More: redstate.com
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