(The Epoch Times)—Listening to an interview with journalist Megyn Kelly, I was startled to learn that her private media company beats the mainstream legacy networks in traffic and influence.
She has six employees. When she was fired by NBC in 2018, she believed that it was the end of her career. She went to dark places in her mind.
But she bounced back with her own broadcasting company and has never been happier or more influential.
The same story has been told by Tucker Carlson, whose network is gigantic and whose influence is far beyond even the heights that he obtained at Fox in the old days. I have no direct knowledge of how many people work for his personal channel, but it is a reasonable guess that it is no more than a dozen.
Everyone knows about the success and reach of Joe Rogan’s show. Apart from that, there are many thousands more with influence in their own sectors of reach. The share of influence dominated by legacy seems to be falling dramatically. You can detect their influence in this election season in which candidates are working the podcast circuit.
You might chalk this up to technology: Everyone has the capacity now to make content and distribute it. Therefore, of course, people do it.
The real story, however, is more complicated.
A new poll from Gallup offers an intriguing look. The latest polls show trust in major media is at an all-time low. It’s fallen from a post-Watergate high in 1976 of 72 percent to 31 percent today. That is an enormous slide, impossible to dismiss as mere technological change. Along with that, the poll documents dramatic losses of trust in government and essentially all official institutions.
The loss of trust has hit all age groups but more profoundly affects people younger than 40 years old. These are folks who have grown up with alternatives and developed a sophisticated understanding of information flows, and are deeply suspicious of any institution that seeks control over public culture.
Gallup stated: “The news media is the least trusted group among 10 U.S. civic and political institutions involved in the democratic process. The legislative branch of the federal government, consisting of the U.S. Senate and House of Representatives, is rated about as poorly as the media, with 34 percent trusting it.”
In contrast, “majorities of U.S. adults express at least a fair amount of trust in their local government to handle local problems (67 percent), their state government to address state problems (55 percent), and the American people as a whole when it comes to making judgments under our democratic system about the issues facing the country (54 percent).”
It seems based on this poll that, in people’s hearts and minds, we are defaulting back to the America of Alexis de Tocqueville, a network of self-governing communities of friends and neighbors rather than a centrally managed and controlled monolith. The farther the institutions get from people’s direct experiences, the less they are trusted. That is how it should be, even aside from other considerations.
In this case, the causal factors are not only the distance and not only the technology that allows for alternatives. Legacy media has been so aggressively partisan for at least nine years that it has alienated vast swaths of the viewing audience. Top executives have known about this problem for a very long time and worked to fix it, but they face tremendous pressure from within, from reporters and technicians with Ivy educations and a dedication to woke ideology.
The New York Times after 2016 attempted to repair the damage from having so completely mishandled and miscalled the election. It hired new editors and writers, but it was only a matter of time before they were driven out in a reminder to the top brass that there was a cultural revolution afoot, and that the personal is the political and visa-versa.
The newspaper defaulted back to extreme partisanship, leaving owners and managers to figure out other paths to sustaining profitability.
As a result, it appears that an entire industry is in the process of a long meltdown with no available fixes. Huge audiences have turned away from it toward alternatives that are not necessarily partisan on the other side but simply display a dedication to telling facts and truths about which actual readers care.
A question has long mystified me: Is this loss of trust entirely because of a change in media bias, or is it that new technological options have fully revealed what might always have been there but was not widely known? I don’t have the answer to that but it is worth some reflection.
When I was a kid, there were exactly three channels on television and one local newspaper. There was never a chance to see The New York Times except perhaps at the public library. The nightly news came on at 5 p.m. or 6 p.m. It lasted for 30 minutes. It opened with international news, moved to national news, turned to sports, and then the local affiliate took over with local news and weather.
There was perhaps 10 minutes per day of national news on three separate channels, each reporting more or less the same thing. That was it. People in those days chose their station based on whether they liked the voice and personality of the broadcaster. News media was highly trusted. But was that trust based on reliable and excellent reporting, or simply a reflection of all that people did not know?
In those days, my own father was deeply distrustful of what he saw on television. Somehow, he intuited that Richard Nixon was being railroaded by the Watergate scandal. He theorized that someone was out to get him, not for bad things he had done, but for the good he had done and had planned to do. He preached this opinion constantly and it set him apart from all conventional wisdom. Indeed, as a young man I knew for sure that my father was the outlier: None of my friend’s parents agreed and none of my teachers did, either.
Since then, much has come out that seems to reinforce my father’s views.
If Watergate happened in today’s world, there would be a huge explosion of opinions in all directions, with motives of all actors pushed out on every channel, and there would be widespread competition to find the real story. We certainly would not be relying on two relatively inexperienced reporters at The Washington Post.
I happen to believe that this is a good thing, even though it has come with a loss of trust. Maybe the old trust was not nearly as merited as people thought, simply because there were so few options. As the years went on, there were even more sources, starting with PBS but moving to CNN and C-SPAN. After the web came online and social media took off, that’s when the veil was really pulled back and media wholly transformed.
People on all sides of the political spectrum today express profound regret for this change. Former presidential candidate John Kerry has said that today’s media environment makes governing impossible, and Hillary Clinton has floated the idea of criminal penalties for misinformation, a word tossed around so frequently these days but rarely defined as anything other than speech that some people do not like.
All told, the rise of alternative media has surely contributed to the decline in public trust in the mainstream media. This might not reflect a fundamental change in the bias of media sources but simply the reality that we are only now fully aware of what has always been true. In that case, we are better off seeing these trends as good news all around, provided that we have an attachment to seeing reality as it is. In any case, we all should.
Returning to the Kelly/Carlson business model: They are doing far more with fewer staff members than was ever thought possible. It’s a solid prediction that many legacy media companies will be downsizing in terms of personnel in the future. They can do more with less. And they can do it with more fairness and less bias. Economic realities will likely make it so.
The entire landscape of information and media economies is dramatically shifting. That is precisely why we are hearing ever more calls for censorship. Many elites long for the old days of canned and constructed narratives with no other options. But the well-documented loss of trust makes that little more than a pipe dream. It cannot and will not happen.
The only viable path to earning audience loyalty in our times is to write and speak with fact-based integrity. Trust has to be earned.
Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times.
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
Very good report by Jeffrey A. Tucker. It goes from the “golden age” of reporting to the present. The “golden age” was not really the golden age but merely a suppression of real truth. The directors and producers did not want to upset the people after the war so they suppressed the progressives. I imagine that the suppression worked both ways. There are natural inclinations that needed to be filled such as rebuilding the population and Congress met that need by encouraging family life. That was the beginning of the progressive life.They advocated smaller families because of overpopulation. The media and entertainment picked up the ball and ran with it. Just as Mr. Tucker indicated, the alternate media is becoming the norn because they can tell the truth. The new problem will be the new alternate media will soon be flooded with the old media that are laid off or dismissed.