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Home Type Curated

The Hard Push: Jeff Bezos Invests $60 Million to Lower Costs, Improve Taste and Boost Nutritional Value of Fake Meat

by Arsenia Toledo, Natural News
March 22, 2024
in Curated, Opinions
Jeff Bezos
Discern Report

Editor’s Note: We consider the very notion of lab-grown “meat” to be an abomination, which is why we have partners with an America First, long-term storage beef company in Prepper All Naturals. We benefit when our readers take advantage of 25% off at checkout with promo code “veterans25”.

(Natural News)—The Bezos Earth Fund has announced an initial $60 million commitment to establish a fund to improve alternative meats by making them cheaper and taste better.

Jeff Bezos’ fiancee, Lauren Sanchez, who is also vice chair of the Bezos Earth Fund, announced on Tuesday, March 19, the creation of the Bezos Centers for Sustainable Protein (BCSP).

The $60 million will fund the creation of BCSP research centers in multiple universities over the next five years. These research centers will focus on reducing the cost of manufacturing fake meat and boosting the quality and nutritional value of so-called “sustainable protein products.” The initial investment will also go toward initiatives to enhance the flavor and texture of artificial meat. (Related: Bill Gates, Jeff Bezos pushing for a new lab-grown meat industry that harvests the blood of unborn cow fetuses.)

“There are also enormous opportunities to enhance the texture and boost flavor through innovation in cell biology and engineering,” said the Bezos Earth Fund in a statement.

The initial investment is part of the Bezos Earth Fund’s commitment to provide $1 billion to “food transformation.” This has seen Bezos’ vast fortune be directed to projects related to reducing methane emissions, boosting the seaweed farming industry and researching alternatives to crop burning, among others.

Consumers still unlikely to transition to eating fake meat due to cost, taste and nutrition

In a press release published by the Bezos Earth Fund, the fund noted that the initial investment would apply to innovation on all kinds of alternative proteins, including plant-based, lab-grown and fermented meats. Funding will be directed to any initiatives that target the “major barriers” to the industry’s growth, those being lowering costs, increasing quality and boosting nutritional benefits.

These issues have significantly stifled the growth of the cultivated meat industry. So far, only two such companies have received the Food and Drug Administration’s approval to sell their fake meat products, showing that these kinds of food items are still a long way from entering the mainstream market affordably.

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A study from the nonprofit Good Food Institute also found that consumers are mostly concerned by price and then by the taste of the food items they eat and the main reasons why they are discouraged from purchasing plant-based products.

To date, cultivated meat costs about $17 per pound to produce, which could make them cost at least $40 per pound once they reach grocery stores. Plant-based beef costs twice as much as normal beef, and four times that of chicken. These prices have made investments drop by 78 percent in 2023.

In her announcement of the BCSP, Sanchez claimed “innovations” were necessary in the lab-grown meat industry to allow the world to “feed 10 billion people with healthy, sustainable protein throughout this century.”

“This will need a ton of innovation,” she added. “We’re investing heavily in [the] livestock sector and inventions that will give customers meat options that are better for the Earth.”

Learn the latest developments in the lab-grown meat industry at FakeMeat.news. Watch this clip from “The HighWire” as host Del Bigtree and co-host investigative journalist Jefferey Jaxen discuss the collapse of the fake meat industry.

More related stories:

  • Franken-meat grown from chicken cells in labs set to take over U.S. restaurants and supermarkets as GLOBAL FOOD RESET begins.
  • U.S. authorities greenlight sale of lab-grown chicken – “Franken-chicken” coming soon to your grocery shelves and restaurant tables.
  • CLIMATE FAIL: Study finds lab-grown meat generates up to 25 TIMES MORE C02 than conventional beef production.
  • Global fake food market projected to be worth up to $3 trillion in the near future.
  • Fake meat companies are failing as consumers abandon processed plant-based alternatives to real meat.

Sources include:

  • Expose-News.com
  • BusinessInsider.com
  • FastCompany.com
  • Observer.com
  • Brighteon.com





How to Prepare for Food Emergencies if You Don’t Have a Homestead or Bunker

In an unpredictable world, where supply chain disruptions, natural disasters, or economic instability can strike without warning, having a reliable food supply is more than just smart—it’s essential for survival. Whether you’re a “prepper” or not, we all know the golden rule: self-sufficiency is key. But what if you’re living in an apartment, working long hours, or simply don’t have the land to turn into a thriving homestead? Don’t worry; there’s a practical, effective way to build your food security without needing acres of soil or a fortified bunker.

The Ideal Prep: Building Your Own Food Empire

The ultimate dream for any serious prepper is controlling your own food production. Imagine waking up to a sprawling garden bursting with fresh vegetables, fruits, and herbs—tomatoes ripening on the vine, potatoes ready to harvest, and greens that provide nutrition year-round. Add in livestock like chickens for eggs and meat, and you’ve got a self-sustaining system that keeps your family fed no matter what chaos unfolds outside.

This approach isn’t just about calories; it’s about resilience. A well-maintained garden can yield hundreds of pounds of produce annually, while a small flock of chickens might produce dozens of eggs weekly. It’s empowering, cost-effective in the long run, and teaches invaluable skills like crop rotation, animal husbandry, and preservation techniques. If you have the space, time, and resources, starting small and scaling up is the best path to true independence.

The Reality Check: Not Everyone Can Homestead

But let’s face it—not all of us are in a position to go full homesteader. Urban dwellers might be limited to a balcony or community plot that’s far from sufficient for long-term needs. Busy professionals juggling jobs, families, and daily life often lack the hours required for daily tending. And for those in apartments, condos, or regions with harsh climates, raising livestock or maintaining a large garden simply isn’t feasible. Factors like zoning laws, soil quality, water access, or even physical limitations can make this ideal out of reach.

That’s where the frustration sets in. You want to be prepared, but without a homestead or bunker, how do you ensure your pantry doesn’t run dry during a prolonged crisis? The good news is, you don’t have to sacrifice your preparedness goals. There’s a smart, accessible alternative that bridges the gap: investing in high-quality, long-term storage food.

The Smart Alternative: Long-Term Storage Food from Heaven’s Harvest

Long-term storage food is designed for exactly these scenarios—providing nutrient-dense, shelf-stable meals that last for decades without refrigeration or special conditions. It’s the perfect solution for preppers who can’t rely on fresh production but still demand reliability and variety in their emergency stockpile.

At Heaven’s Harvest, they specialize in premium survival food kits that make preparedness effortless. Their products are crafted with the prepper mindset in mind: non-GMO, made in the USA, and packed with real ingredients that taste like home-cooked meals, not bland rations. Whether you’re stocking up for a short-term blackout or a long-haul SHTF event, our kits offer:

  • Extended Shelf Life: Up to 25 years of storage, so you can buy once and forget about rotation worries.
  • Nutritional Balance: High-protein entrees, fruits, vegetables, and dairy alternatives to keep your energy up and health intact.
  • Ease of Preparation: Just add water, and you’ve got hearty meals like beef stroganoff, chili mac, or cheesy lasagna ready in minutes—no garden weeding required.
  • Customizable Options: From individual buckets to family-sized kits, scale your supply to fit your needs and budget.
  • Peace of Mind: Sealed in durable, waterproof containers that protect against pests, moisture, and light.

Unlike generic store-bought cans that spoil quickly or lack variety, Heaven’s Harvest focuses on quality and sustainability. Our food is freeze-dried or dehydrated to lock in flavor and nutrients, ensuring you’re not just surviving but thriving. And for those concerned about allergens or dietary preferences, we offer gluten-free and vegetarian options to keep everyone covered.

Why Wait? Secure Your Food Supply Today

Preparing for food emergencies doesn’t require a homestead or bunker—it requires action. By choosing long-term storage food from Heaven’s Harvest, you’re taking control in a way that fits your lifestyle. Start small with a 72-hour kit to test the waters, or go all-in with a year’s supply for ultimate security.

Visit Heaven’s Harvest today and use code “PATRIOT” for an exclusive discount on your order. Don’t let limitations hold you back; build your resilient future, one meal at a time. Your family will thank you when it matters most.

Tags: Jeff BezosLab-Grown MeatLedeNatural NewsTop Story
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Comments 2

  1. StarGladiator says:
    2 years ago

    “Sustainable”???

    Just say “COMMUNIST” Bezos!

    Reply
  2. StarGladiator says:
    2 years ago

    Fake big bøøbed strippers are a great choice to head up any fund!

    Reply

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