The last six years have been a whirlwind. When I sold my half of the advertising company I co-founded in 2017 so I could stay home with my newborn and return to my roots in journalism, my expectations were that I’d work my way up the conservative media ladder to be a voice that unflinchingly highlighted the realities of our world. I saw in most of conservative and even alternative media a deficiency in truth-telling; the vast majority were focused on riding the Trump Train to fame and profits without having to deal with the wide array of real challenges we were facing as a nation.
From the day Donald Trump won the 2016 election all the way until the pandemic lockdowns, conservative media was relegated to cheerleading for Trump and “owning the libs” for their ludicrous attempts to take him down. But while all of that was keeping America divided into two groups — those touting everything Trump did and those who became apoplectic over his very existence — there were ugly challenges rising up in America and abroad. From Cultural Marxists getting bolder to globalist machinations emerging from the shadows, most were too busy to see the seeds of multiple existential threats sprouting to life.
Censorship was shifting from rare to rampant. The phrase “American patriotism” was being redefined as a pejorative. The populist movement that had elected a president was being coopted by grifters much the same way the Tea Party had been corrupted before. Transhumanism was going mainstream. Government was being weaponized, not just against Trump with the two impeachments but against America First patriots across the land. Most importantly, the forces of evil were mobilizing for something that I didn’t start really understanding until the pandemic, then the 2020 election, then everything that has transpired since Joe Biden was placed into the White House.
It became clear to me following the 2020 election that I would not be able to stay on the original course of climbing the conservative media ladder. Once I realized that there were far more conservative news outlets that had become “controlled opposition” than simply Fox News and their ilk, I knew I would never fit into what conservative media had become. I wasn’t going to get a $50 million offer from Daily Wire, nor would I accept it if I did. I wasn’t going to get to speak at CPAC, nor would I want to after learning their trajectory. After spending the early days of this chapter of my life on planes back and forth from Washington DC on a regular basis, I no longer saw a point in trying to find the diamonds in the rough among lawmakers and bureaucrats. You can count on one hand the number of mostly uncorrupted politicians in DC. The solutions to our nation’s problems cannot be found by dwelling at the source of those same problems.
For the last three years, I’ve been trying to establish a voice that cannot be canceled. In doing so, I’ve participated in many endeavors that showed promise. Today, I’m whittling my media presence down to the venues where I have a reasonable expectation that I won’t be filtered or pushed aside for speaking the truth.
In no particular order, those venues are:
Over the next couple of weeks, I will be striving to consolidate my various web properties, podcasts, and shows into these seven venues. The only one that I own is Discern.tv where I will be redirecting most of my web properties. This will begin in the form of Discern Report but will expand to other Discern Media properties as they’re built.
As for Red Voice Media and America Out Loud, both have proven to be as unflinching about the truth as I have needed them to be. I am honored to continue putting my daily shows there.
The Liberty Daily is a crucial component of disseminated the news from multiple sources across the web. Being editor has been a true blessing.
As for Substack, it has become my favorite community. There, I will only publish the most important articles and shows, filtering out the less crucial stories which can be found on my other sites.
This is an exciting time for me as I finally feel like the direction forward is clear. We have a nation to fight for, a people to liberate from rising oppression, and a Gospel to spread to an increasingly hostile society. Let’s fight the good fight together.
I’ll be talking about all of this on today’s episode as well as interviewing conservative actor Dean Cain. Check it out at 11am Pacific.
Three Reasons a Coffee Gift Set From This Christian Company Is Perfect for Christmas
When you’re searching for a Christmas gift that’s meaningful, useful, and rooted in faith, you don’t want to settle for anything generic. This season is filled with noise — mass-produced products, last-minute picks, and trends that fade as quickly as they appear. But one gift stands apart because it blends genuine quality with a message that matters: a coffee gift set from Promised Grounds Coffee.
This small Christian-owned company has become a favorite among believers who want to support faith-driven businesses while giving friends and family something they’ll actually enjoy. Here are three reasons a Promised Grounds Coffee gift set may be the most thoughtful and impactful present you give this year.
1. It’s Truly Delicious Coffee
Too many “gift-worthy” coffees look beautiful in the package but disappoint when the cup is poured. Promised Grounds takes the opposite approach — exceptional taste first, thoughtful presentation second.
Their beans are sourced with care, roasted in small batches, and crafted to bring out a rich, smooth flavor profile that appeals to both casual drinkers and true coffee lovers. Whether someone enjoys bold, dark roasts or lighter, more delicate blends, every sip reflects quality that stands shoulder-to-shoulder with the biggest specialty brands.
Simply put: this coffee is good. Really good. Some say it’s absolutely fantastic. If you want a gift that won’t be re-gifted, ignored, or shoved in a cabinet, this is it.
2. It Spreads the Word While Serving a Real Purpose
There are many Christian gifts that are meaningful… but not exactly practical. There are also useful gifts that have nothing to do with faith. Promised Grounds Coffee bridges both worlds beautifully.
Each gift set delivers an encouraging, faith-centered message through its packaging and presentation — a simple but powerful reminder of God’s goodness during the Christmas season. The cups are especially popular and serve as a daily reminder of the blessings from our Lord. At the same time, the product itself is something people will actually use and appreciate every single day.
It’s a gift that uplifts the spirit and fills the mug. A gift that points loved ones toward Scripture while still being part of the normal rhythm of life. And in a culture that increasingly pushes faith to the margins, giving a gift that quietly but confidently honors Christ can make a deeper impact than you might expect.
3. It’s Affordable, Valuable, and Elegantly Presented
Many people want to give something meaningful without breaking their Christmas budget. Promised Grounds Coffee strikes that perfect balance — the sets look and feel premium, but the price remains accessible.
The packaging is classy, clean, and gift-ready, making it ideal for:
- Family members of all ages
- Co-workers or employees
- Church friends or small-group leaders
- Hosts, neighbors, and last-minute gift needs
It’s the kind of gift that feels more expensive than it is — and more thoughtful than most of what you’ll find on store shelves.
The Perfect Blend of Faith, Flavor, and Christmas Cheer
A coffee gift set from Promised Grounds Coffee checks every box: a gift that tastes amazing, conveys your faith, supports a Christian business, and brings daily enjoyment to the person who receives it. In a season when so many gifts are forgotten, this one stands out for all the right reasons.
If you want a Christmas present that reflects your values and delivers genuine joy, Promised Grounds Coffee is the perfect place to start.
Thank you Mr. Rucker.