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The Future of The JD Rucker Show, Substack, and My Websites

by JD Rucker
February 23, 2023
in Opinions, Original
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Discern Report

The last six years have been a whirlwind. When I sold my half of the advertising company I co-founded in 2017 so I could stay home with my newborn and return to my roots in journalism, my expectations were that I’d work my way up the conservative media ladder to be a voice that unflinchingly highlighted the realities of our world. I saw in most of conservative and even alternative media a deficiency in truth-telling; the vast majority were focused on riding the Trump Train to fame and profits without having to deal with the wide array of real challenges we were facing as a nation.

From the day Donald Trump won the 2016 election all the way until the pandemic lockdowns, conservative media was relegated to cheerleading for Trump and “owning the libs” for their ludicrous attempts to take him down. But while all of that was keeping America divided into two groups — those touting everything Trump did and those who became apoplectic over his very existence — there were ugly challenges rising up in America and abroad. From Cultural Marxists getting bolder to globalist machinations emerging from the shadows, most were too busy to see the seeds of multiple existential threats sprouting to life.

Censorship was shifting from rare to rampant. The phrase “American patriotism” was being redefined as a pejorative. The populist movement that had elected a president was being coopted by grifters much the same way the Tea Party had been corrupted before. Transhumanism was going mainstream. Government was being weaponized, not just against Trump with the two impeachments but against America First patriots across the land. Most importantly, the forces of evil were mobilizing for something that I didn’t start really understanding until the pandemic, then the 2020 election, then everything that has transpired since Joe Biden was placed into the White House.

It became clear to me following the 2020 election that I would not be able to stay on the original course of climbing the conservative media ladder. Once I realized that there were far more conservative news outlets that had become “controlled opposition” than simply Fox News and their ilk, I knew I would never fit into what conservative media had become. I wasn’t going to get a $50 million offer from Daily Wire, nor would I accept it if I did. I wasn’t going to get to speak at CPAC, nor would I want to after learning their trajectory. After spending the early days of this chapter of my life on planes back and forth from Washington DC on a regular basis, I no longer saw a point in trying to find the diamonds in the rough among lawmakers and bureaucrats. You can count on one hand the number of mostly uncorrupted politicians in DC. The solutions to our nation’s problems cannot be found by dwelling at the source of those same problems.

For the last three years, I’ve been trying to establish a voice that cannot be canceled. In doing so, I’ve participated in many endeavors that showed promise. Today, I’m whittling my media presence down to the venues where I have a reasonable expectation that I won’t be filtered or pushed aside for speaking the truth.

In no particular order, those venues are:

  • Rumble
  • Brighteon
  • Red Voice Media
  • America Out Loud
  • Discern.tv
  • Substack
  • The Liberty Daily

Over the next couple of weeks, I will be striving to consolidate my various web properties, podcasts, and shows into these seven venues. The only one that I own is Discern.tv where I will be redirecting most of my web properties. This will begin in the form of Discern Report but will expand to other Discern Media properties as they’re built.

As for Red Voice Media and America Out Loud, both have proven to be as unflinching about the truth as I have needed them to be. I am honored to continue putting my daily shows there.

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The Liberty Daily is a crucial component of disseminated the news from multiple sources across the web. Being editor has been a true blessing.

As for Substack, it has become my favorite community. There, I will only publish the most important articles and shows, filtering out the less crucial stories which can be found on my other sites.

This is an exciting time for me as I finally feel like the direction forward is clear. We have a nation to fight for, a people to liberate from rising oppression, and a Gospel to spread to an increasingly hostile society. Let’s fight the good fight together.

I’ll be talking about all of this on today’s episode as well as interviewing conservative actor Dean Cain. Check it out at 11am Pacific.






How to Prepare for Food Emergencies if You Don’t Have a Homestead or Bunker

In an unpredictable world, where supply chain disruptions, natural disasters, or economic instability can strike without warning, having a reliable food supply is more than just smart—it’s essential for survival. Whether you’re a “prepper” or not, we all know the golden rule: self-sufficiency is key. But what if you’re living in an apartment, working long hours, or simply don’t have the land to turn into a thriving homestead? Don’t worry; there’s a practical, effective way to build your food security without needing acres of soil or a fortified bunker.

The Ideal Prep: Building Your Own Food Empire

The ultimate dream for any serious prepper is controlling your own food production. Imagine waking up to a sprawling garden bursting with fresh vegetables, fruits, and herbs—tomatoes ripening on the vine, potatoes ready to harvest, and greens that provide nutrition year-round. Add in livestock like chickens for eggs and meat, and you’ve got a self-sustaining system that keeps your family fed no matter what chaos unfolds outside.

This approach isn’t just about calories; it’s about resilience. A well-maintained garden can yield hundreds of pounds of produce annually, while a small flock of chickens might produce dozens of eggs weekly. It’s empowering, cost-effective in the long run, and teaches invaluable skills like crop rotation, animal husbandry, and preservation techniques. If you have the space, time, and resources, starting small and scaling up is the best path to true independence.

The Reality Check: Not Everyone Can Homestead

But let’s face it—not all of us are in a position to go full homesteader. Urban dwellers might be limited to a balcony or community plot that’s far from sufficient for long-term needs. Busy professionals juggling jobs, families, and daily life often lack the hours required for daily tending. And for those in apartments, condos, or regions with harsh climates, raising livestock or maintaining a large garden simply isn’t feasible. Factors like zoning laws, soil quality, water access, or even physical limitations can make this ideal out of reach.

That’s where the frustration sets in. You want to be prepared, but without a homestead or bunker, how do you ensure your pantry doesn’t run dry during a prolonged crisis? The good news is, you don’t have to sacrifice your preparedness goals. There’s a smart, accessible alternative that bridges the gap: investing in high-quality, long-term storage food.

The Smart Alternative: Long-Term Storage Food from Heaven’s Harvest

Long-term storage food is designed for exactly these scenarios—providing nutrient-dense, shelf-stable meals that last for decades without refrigeration or special conditions. It’s the perfect solution for preppers who can’t rely on fresh production but still demand reliability and variety in their emergency stockpile.

At Heaven’s Harvest, they specialize in premium survival food kits that make preparedness effortless. Their products are crafted with the prepper mindset in mind: non-GMO, made in the USA, and packed with real ingredients that taste like home-cooked meals, not bland rations. Whether you’re stocking up for a short-term blackout or a long-haul SHTF event, our kits offer:

  • Extended Shelf Life: Up to 25 years of storage, so you can buy once and forget about rotation worries.
  • Nutritional Balance: High-protein entrees, fruits, vegetables, and dairy alternatives to keep your energy up and health intact.
  • Ease of Preparation: Just add water, and you’ve got hearty meals like beef stroganoff, chili mac, or cheesy lasagna ready in minutes—no garden weeding required.
  • Customizable Options: From individual buckets to family-sized kits, scale your supply to fit your needs and budget.
  • Peace of Mind: Sealed in durable, waterproof containers that protect against pests, moisture, and light.

Unlike generic store-bought cans that spoil quickly or lack variety, Heaven’s Harvest focuses on quality and sustainability. Our food is freeze-dried or dehydrated to lock in flavor and nutrients, ensuring you’re not just surviving but thriving. And for those concerned about allergens or dietary preferences, we offer gluten-free and vegetarian options to keep everyone covered.

Why Wait? Secure Your Food Supply Today

Preparing for food emergencies doesn’t require a homestead or bunker—it requires action. By choosing long-term storage food from Heaven’s Harvest, you’re taking control in a way that fits your lifestyle. Start small with a 72-hour kit to test the waters, or go all-in with a year’s supply for ultimate security.

Visit Heaven’s Harvest today and use code “PATRIOT” for an exclusive discount on your order. Don’t let limitations hold you back; build your resilient future, one meal at a time. Your family will thank you when it matters most.

Tags: Conservative MediaLedeStickyThe JD Rucker ShowTop Story
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Comments 1

  1. GrAttitude says:
    3 years ago

    Thank you Mr. Rucker.

    Reply

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