Sometimes, big decisions come down to very basic and seemingly unimportant details. When we built NOQ Report in 2017, the objective was to build a news organization that focused on News, Opinions, and Quotes… NOQ. What I’ve learned over nearly six years is I’m really bad at branding. In the various interviews I’ve done, I’ve heard the site called at least half-a-dozen names:
- En Oh Queue Report
- Noke Report
- No Q Report
- Knock Report
- No Qreport (I can’t even pronounce it that way but a show host pulled it off)
- Naqua Report (like “aqua”)
It also didn’t matter how prominently I’d put “News, Opinions, Quotes” in the logo, description, or meta data. Everyone would still ask what N.O.Q. stood for. Sometimes they’d ask more than once between shows. One prominent show host told his audience it stood for “News, Opinions, Questions.” Another said that I’m an anti-Qanon (No Q).
The bottom line is this: I named my flagship site very, very poorly. I built other sites to mix it up. On top of that, I have a certain paranoia I maintain regarding Big Tech and diverse sourcing. The way I figured it, I would get canceled often (which I did) and so I needed to have multiple sites in order to maintain my revenue. If one got canceled, I wouldn’t get screwed. After all, this isn’t a hobby. This is how I support my family.
I built America First Report with the intention of eventually replacing NOQ Report like the Dread Pirate Roberts from The Princess Bride. Over time, I would just keep sending people to America First Report instead of NOQ Reports. Today, I’m happy to say that America First Report has matched NOQ in traffic, and therefore it’s time to make the move.
Before getting to “the move,” here’s the scene from The Princess Bride for reference:
So, the move will play out like this. Today, I’ve redirected the homepage of NOQ Report to America First Report. Those who go to noqreport.com will end up on americafirstreport.com. I don’t want any links to break so the rest of the site will be redirected to its counterpart on the new site over time. I could do this automatically but there’s always something missed, therefore I’m going to do it manually one article at a time. Those who have shared links to NOQ Report shouldn’t have those links broken.
While America First Report will be my main full-length content hub, I’m also building both Discern Report as a news aggregator and Discern TV as a video site. Both will have all the content I’m posting to America First Report plus a whole lot more.
My work with The Liberty Daily will continue, hopefully indefinitely. I don’t own the site but I love it like my own. I also don’t own my Substack, but it has become a very important audience to me because the engagement is so wonderful. Both are true blessings.
My show is returning after a long hiatus on April 24th. That is super-exciting as well.
Lastly, we are now live with Whole Cows selling freeze-dried, sous vide beef cubes for long-term storage. I partnered with a pair of disabled veterans who make the magic happen.
We all fight the good fight in different ways. Mine is to spread the truth any way I can. Hopefully, this won’t be too confusing. As much as I like to make things easy, I sometimes have to take the longer road to make sure I get to the destination.
Three Reasons a Coffee Gift Set From This Christian Company Is Perfect for Christmas
When you’re searching for a Christmas gift that’s meaningful, useful, and rooted in faith, you don’t want to settle for anything generic. This season is filled with noise — mass-produced products, last-minute picks, and trends that fade as quickly as they appear. But one gift stands apart because it blends genuine quality with a message that matters: a coffee gift set from Promised Grounds Coffee.
This small Christian-owned company has become a favorite among believers who want to support faith-driven businesses while giving friends and family something they’ll actually enjoy. Here are three reasons a Promised Grounds Coffee gift set may be the most thoughtful and impactful present you give this year.
1. It’s Truly Delicious Coffee
Too many “gift-worthy” coffees look beautiful in the package but disappoint when the cup is poured. Promised Grounds takes the opposite approach — exceptional taste first, thoughtful presentation second.
Their beans are sourced with care, roasted in small batches, and crafted to bring out a rich, smooth flavor profile that appeals to both casual drinkers and true coffee lovers. Whether someone enjoys bold, dark roasts or lighter, more delicate blends, every sip reflects quality that stands shoulder-to-shoulder with the biggest specialty brands.
Simply put: this coffee is good. Really good. Some say it’s absolutely fantastic. If you want a gift that won’t be re-gifted, ignored, or shoved in a cabinet, this is it.
2. It Spreads the Word While Serving a Real Purpose
There are many Christian gifts that are meaningful… but not exactly practical. There are also useful gifts that have nothing to do with faith. Promised Grounds Coffee bridges both worlds beautifully.
Each gift set delivers an encouraging, faith-centered message through its packaging and presentation — a simple but powerful reminder of God’s goodness during the Christmas season. The cups are especially popular and serve as a daily reminder of the blessings from our Lord. At the same time, the product itself is something people will actually use and appreciate every single day.
It’s a gift that uplifts the spirit and fills the mug. A gift that points loved ones toward Scripture while still being part of the normal rhythm of life. And in a culture that increasingly pushes faith to the margins, giving a gift that quietly but confidently honors Christ can make a deeper impact than you might expect.
3. It’s Affordable, Valuable, and Elegantly Presented
Many people want to give something meaningful without breaking their Christmas budget. Promised Grounds Coffee strikes that perfect balance — the sets look and feel premium, but the price remains accessible.
The packaging is classy, clean, and gift-ready, making it ideal for:
- Family members of all ages
- Co-workers or employees
- Church friends or small-group leaders
- Hosts, neighbors, and last-minute gift needs
It’s the kind of gift that feels more expensive than it is — and more thoughtful than most of what you’ll find on store shelves.
The Perfect Blend of Faith, Flavor, and Christmas Cheer
A coffee gift set from Promised Grounds Coffee checks every box: a gift that tastes amazing, conveys your faith, supports a Christian business, and brings daily enjoyment to the person who receives it. In a season when so many gifts are forgotten, this one stands out for all the right reasons.
If you want a Christmas present that reflects your values and delivers genuine joy, Promised Grounds Coffee is the perfect place to start.
Thank you JD.
Godspeed.
As you wish!
Long live America First Report… and thank you NOQ; RIP.
The very best of luck to your new endeavor. I never knew what NOQ stood for either. But I didn’t care, I get both.
Best wishes for continued success!
(And thank you for a real option to that whorish Citizen Free Press site.)
I was banned by him in the comment section for linking to The Conservative Treehouse (because I believe we are stronger if we work together). It’s ok though. It is his website so it’s his prerogative.