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Launching Discern.tv

The worldly powers are doing everything they can to bring forward a "new normal" that subjugates the masses and eliminates our freedoms. We desperately need media that practices discernment.

by JD Rucker
October 18, 2022
in Opinions, Original
Discern TV
He reigns. We pour. Promised Grounds is the Christian coffee company that happens to also offer the best coffee available.

Our regular readers may have noticed a lull in the action on Monday. This was unintentional but purposeful and actually quite exciting. My average day of sifting through content, doing my shows, and writing articles was replaced by phone calls, research, and testing that all surrounded one gigantic project: Discern.tv.

Nothing will change here. The same content that drives my passions of fighting radical leftism, globalism, and attacks against the faith will continue to make it to your screens, just as always. But as corporate media continues being shills for the globalist elite cabal and the vast majority in conservative media only focus on the subjects that won’t get them cancelled by their “sugar daddies” in at Google and Facebook, it has become blatantly obvious that America and the world need more honest, intelligent, and discerning media.

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That’s why we’re launching Discern.tv.

Things are accelerating faster than expected. Perhaps it’s the appetite for the truth that’s prompting eagerness. I know I’m extremely eager, so much so I’ve had to stop myself from dropping everything and focusing solely on Discern. But we cannot get ahead of ourselves. As I always like to say, I’m in a hurry but I’m not in a rush.

Discern.tv will be a new channel through which patriots and anyone thirsty for truth can come. We are starting small with on-demand videos from a wide variety of sources, all curated and disseminated through our growing network. As the channel evolves, we will add more programs, including live TV. Therein lies one of our biggest challenges, but Lord willing we will be able to get the traction necessary to do what network television companies have failed to do: deliver the REAL stories to the masses.

Unlike most (all?) other channels, we are going to work it in reverse. Many in legacy media started on television and then moved toward their own websites. Others in new media launched on YouTube, Facebook, or Instagram and gained popularity only to find they couldn’t say certain things without risking getting banned. Many have been pushed off the platforms and are now rebuilding on Rumble or other freer speech video sites. Those who have been able to stay on the Big Tech platforms have had to water down their content and avoid anything the Silicon Valley “arbiters of truth” have denounced as anathema.

We are building from the website first. We will be hosting our videos on Rumble, Brighteon, Bitchute, Odyssey, and any other freer speech platforms that we believe will not be coerced into censorship. Unfortunately, none of these platforms are guaranteed to remain free speech advocates, nor are they guaranteed to be around in the future. This is why we are building such a wide footprint instead of taking the logical approach of focusing on a single platform. Lest we forget, it wasn’t too long ago that YouTube and Facebook allowed pretty much any content that wasn’t illegal or against copyright. Today, they censor their content rigorously.

Discern.tv won’t just be videos. We are going to publish articles and possibly even audio podcasts. If it’s quality content with the right messaging, we will find a way to post it on Discern.tv.

Once we reach a tipping point with our web presence, we will expand to the arenas where censorship still reigns. As long as our foundation is strong and resistant to “cancel culture,” everything else we build on top of it will be a bonus rather than a necessity. This is extremely important because it allows us to never self-censor for the sake of keeping our channel going. We’ve witnessed multiple examples of other conservative channels self-censoring (or getting banned when they didn’t) over the last couple of years.

We will expand to live TV on Roku and other streaming services, for example, but only AFTER we’ve established our web presence on its own. No platform can be considered safe indefinitely, not even the ones that currently embrace free speech.

This project is starting at just the right time. We have the benefit of seeing successes and failures from other networks as they navigated this “brave new world’ of woke Big Tech, corporate virtue signaling, and widespread cancel culture. While part of me wishes we could have been up and running in time to make an impact in the upcoming midterm elections, the other part of me realizes that launching now will give us an opportunity to grow around the problems we’re facing as a nation and a planet. As eager as I am to get going and reach the masses, I’m also humbled by the fact that we have been given an opportunity to launch just when we’re needed the most.

Contacting me through the form at Discern.tv will get you a single email. You won’t be joining a list nor will your email be sold to anyone. We will send out an email when we officially launch… and that’s it. You could always sign up for my free newsletter if you’d like, but filling out the form at Discern.tv is a single-use action.

Those who want to help us launch can learn more about what we’re doing and why at our GiveSendGo page. Of course, financial support is greatly appreciated as well. We need funds to hire patriots and to get the word out to the masses.

America needs this. Americans want this. We need discernment now more than ever. Please help us deliver it. The best way to help is by putting us in your prayers.

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Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures

The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?

That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.

From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.

The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.

This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.

For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.

Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.

As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.

If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.

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