Car manufacturers make little, if any, money on EV sales. A dearth of charging stations discourages new buyers, who are also put off by high sticker prices. Sales of new electric vehicles have dropped off, as have used resale values. Manufacturers nevertheless proclaim these machines are here to stay and that they will keep making them regardless of whether consumers are willing to buy them. This upside-down sales plan may prove troubling for carmakers and consumers alike. An Unusual Business Model
If traditional business models were in play, manufacturers would presumably produce cars that buyers desire rather than seek to create a market that doesn’t exist. However, in the ideological milieu of climate change urgency, the corporate tail seeks to wag the consumer dog, fueled by massive state and federal subsidies, EPA regulations that penalize gas-powered vehicle manufacture, and relentless propaganda that EVs will save the world. This […]
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