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In this Blaze Media article, BlazeTV Staff reports that HelloFresh faced online backlash after posting a sexually suggestive Pride Month promotion tied to its high-fiber meal offerings.
- The article says HelloFresh posted an Instagram ad suggesting its high-fiber recipes could help customers “prep” for Pride Month.
- The promotion reportedly included the discount code “BOTTOMSUP,” which drew criticism for being crude and inappropriate for a mainstream meal-kit company.
- Pat Gray criticized the campaign on Pat Gray Unleashed, arguing that the ad had little to do with food and alienated ordinary customers.
- Gray said he would be “saying goodbye” to HelloFresh over the promotion.
- He mocked the idea that such an ad would be approved in a corporate marketing meeting, suggesting the company badly misread its customer base.
- The article frames the backlash as another example of corporate Pride Month marketing going too far and creating reputational damage instead of goodwill.
- The piece concludes by directing readers to more of Pat Gray’s commentary on BlazeTV.
Read the full story:
https://www.theblaze.com/shows/pat-gray-unleashed/hellofreshs-pride-ad-backfires-after-bottomsup-promotion
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