It’s been a bloodbath for the majority of companies that go overtly woke in the new era of American consumer rebellion, and the establishment is not happy. Corporations like Disney, Anheuser-Busch and Target are plunging in profits and losing billions in market cap after pledging fealty to the trans agenda. In particular, the public is setting out to make examples of institutions that support trans indoctrination of children. Simply put, a line in the sand has been crossed.
With conservative boycotts far more effective than leftist boycotts ever were, the movement makes evident that the political left is a paper tiger and that conservatives and independents have the real majority power in the US. In response, the media is claiming that this movement is a form of “economic terrorism.” That is to say, if you refuse to support the woke hive mind with your wallet, you should be considered domestic enemy.
It took long enough, but average Americans are finally engaging in a culture war which was started years ago, not so much by the political left, but by globalist institutions using leftist activists as enforcers and saboteurs. The key issue that very few people talk about is that activist groups would have NO POWER whatsoever if it weren’t for the unprecedented backing they receive from governments, non-profits, think-tanks and the corporate world. And, a lot of this support has been injected through ESG-style financing as well as DEI (Diversity, Equity and Inclusion) programs.
ESG (Environment, Social, Governance) is becoming a well known term and is, at bottom, a form of “impact investing” – Meaning, major lenders such as Blackrock or Carlyle Group, or think-tanks like the Ford Foundation, seek to control societal outcomes using lending as leverage. Watch the video HERE featuring the Ford Foundation’s head of “mission investments” to get a basic understanding of what ESG really is: Social engineering.
In the past, lenders would base their financing standards on good credit scores and the likelihood of return on investment. If you had a business with a history of solid returns and worthy collateral then you would probably get whatever loans you needed. Today, however, lenders are trying to set political and ideological terms for companies seeking to obtain financing. You must signal your virtue to get access to money, and this includes supporting climate and carbon initiatives, reorganizing your labor based on diversity and inclusion rules, even promoting LGBT activism might be a big factor in your next infusion of cash.
The higher your ESG score, the more likely it is that you will qualify for access to debt. This is part of the reason why a large array of corporations are increasingly jumping on the “pride month” bandwagon. All they have to do is slap some rainbows on some products or commercials or publicly defend the trans grooming of children and suddenly they are golden for another year of subsidized funds.
But what happens in a world where consumer loyalty is no longer a guarantee and the public stops buying from chains that promote woke concepts? What happens when going woke also means going broke? Is ESG cash really worth losing half your customers or more?
Well, not right now it isn’t. As central banks raise interest rates and cut their balance sheets the easy money party that started back in 2008 is ending. After a decade of exponential growth ESG is now in steep decline, and this is directly tied to the policies of central banks like the Federal Reserve. In the past year it is no longer viable to dump money into mostly useless woke projects. Yet, the woke trend continues. Why?
Twenty years ago, the name of the game in the business world was “brand building.” If you could build your brand and gain market loyalty you could sustain your profit model for decades to come. Now, corporations are actually willing to destroy the very brands they spent so much time and money developing all in the name of political idolatry.
It seems like pure madness, but what if they know something we don’t? What if they are riding out an engineered economic crisis so that they can be rewarded later with “too woke to fail” riches? My theory is that while ESG lending appears to be dying today, tomorrow ESG lending will be the only way any company will be able to survive.
We need to start considering the future possibility of globally institutionalized ESG. The frightening notion of central bank ESG financing has been circulating ever since the early days of the covid pandemic. From the BIS to the Fed to the ECB, numerous programs began to surface with woke connotations. Most of them initially focused on climate change, with central banks suddenly taking an interest in “saving the planet” from a carbon threat that doesn’t exist. Now, there’s a rising chorus of DEI and social equity babble coming from central banks as well.
Maybe international banks are limited in how they engage in ESG lending, but what about central banks? What if they drop their facade of being “politically neutral” and come out full force in support of the woke mind virus? What if central banks become the foundation of ESG? Wouldn’t woke lending then become perpetual?
I believe that this is exactly what is intended to happen, but it would have to be tied directly to an economic crisis as well as the introduction of digital currencies (CBDCs). A debt crisis (along with stagflation) could force a majority of companies into a corner. With lack of funds, falling consumer spending and a tightening loan market, central banks and stimulus measures would once again become the only official mechanism for rebuilding the economy.
Governments would also be beholden to central banks as a means to stay afloat, and this means the bankers will have immense influence over how money is distributed (and how wealth is reallocated).
Unlike the crash of 2008, though, the next stimulus event will not be a fiat free-for-all. Instead, it will be RESET; a highly limited rescue plan with digital money being infused into select institutions. In other words, only a portion of the existing economy will be given a life boat, and guess who will qualify for a spot on the raft? That’s right, companies showing the most devotion to ESG.
This would explain why so many corporations are refusing to back away from woke marketing even though they’re losing millions of customers; they know what’s about to happen and they’re preparing in advance for the fallout as well as the inevitable digital bailouts.
Of course, some people will argue that this would require a level of organization and “conspiracy” that doesn’t exist. It would be “silly” to suggest that corporations are colluding to enact a plan to fundamentally upend the current economic paradigm, right? Wrong. At least in terms of coordination, the cabal has already openly announced its presence.
The collusion of corporations, think-tanks and governments to create an international woke monopoly is not theory, it’s reality. The only question left is when will central banks fully admit they’re a part of the scheme? I would suggest that the signs of banking crisis we witnessed at the beginning of this year are the tip of the iceberg.
As the Fed and others continue to raise interest rates into economic weakness stress on the system will expand, and eventually something integral will snap. Maybe it will be another Lehman moment, maybe it will be the US dollar losing reserve status or some other disaster. But it’s no coincidence that this invasion of far-left cultism in the business world is escalating at the same time that our economic foundations are struggling. One is related to the other, and it’s my view that the decay of the current system is meant to facilitate the creation of a new and perpetually woke economy.
The public would thus be trapped into participating in the cult by sheer necessity, unless, the population decentralizes using localized production and localized trade. Our entire way of life would have to change dramatically, drawing from self sufficient ideals that used to be a staple a hundred years ago.
ESG is not going away on its own. Woke ideology is not going away on its own. These structures will have to be destroyed, but you can’t rebel against a structure you rely on for your daily survival. You would first have to completely separate from it.
Article cross-posted from Alt-Market.
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
just look at who shorted the stock before the company went woke.