Further proving that ESG investments can include…anything anybody wants…and proving that the entire notion of ESG investing is one giant racket, it was reported this week that ESG investment initiatives in China have investors funneling their cash into liquor and coal companies.
Fund manager Hou Chunyan, who recently pitched ESG investing as a way to stay compatible with China’s goals of “common prosperity”, said in a presentation in June that her fund, the Da Cheng ESG Responsibility Investment Mixed Fund, doesn’t exclude coal companies or liquor stocks, according to Yahoo/Bloomberg.
Additionally, the piece notes that ESG funds also invest in chemical manufacturers and solar and technology firms tied to forced labor in Xinjiang.
President Xi Jinping’s net-zero commitment and anti-poverty campaigns have prompted 112 new ESG funds to pop up in China over the last 20 months, according to Bloomberg data. This is about three times as many that debuted over the four years prior.
Retail investors in China are providing plenty of demand for the funds, Fidelity said. There are now $50 billion in ESG assets in China – about double what there was in the beginning of 2021.
And because “ESG” in China also means tethering your fund to China’s political goals, about 15% of the country’s ESG funds are invested in coal. More than 60% own steel companies, who are massive consumers of the country’s coal.

Bradford Cornell, emeritus professor of financial economics at UCLA, told Bloomberg: “People say ESG like we’ve agreed upon what it is — we’ve not. In China, the rules on environmental and social issues are made by the Chinese Communist Party.”
Liu Xiangfeng, whose Beijing-based firm, QuantData, specializes in ESG analysis, added: “A local analyst would consider being a state-owned enterprise a good thing, while their counterpart in Europe might consider it a deal-breaker. There is culture and ideology involved.”
The country’s CSI 300 ESG Leaders index includes China Shenhua Energy Co., which gets 78% of its revenue from coal mining, and alcohol company Kweichow Moutai Co.
About 10% of the country’s ESG funds also hold Hangzhou Hikvision Digital Technology Co., which is a company that has already been placed under U.S. trade sanctions due to alleged human rights violations in Xinjiang.
Shirley Xu, head of ESG research at China Asset Management Co., said: “As an asset manager in China, aside from using international ratings as a reference, we must follow China’s current stage of industry development and invest accordingly.”
Boya Wang, an ESG analyst at Morningstar Inc. concluded: “The government is bound to generate its own interpretation of ESG, because they want to make sure it will not conflict with the country’s national economic strategies…social inequality and local unemployment top the agenda.”
Article cross-posted from Zero Hedge.
Starting the Day With a Scripture-Inspired Roast Helps Center Your Thoughts on Eternal Truths Amid Temporal Pressures
The world can seem chaotic, especially right after we wake up. Many believers start their mornings reaching for something familiar — a hot cup of coffee — yet end up settling for mediocre brews that do little more than deliver a caffeine jolt. The daily grind of life, with its endless distractions, news cycles, and responsibilities, can leave even the most faithful feeling spiritually parched alongside their physical fatigue. What if your morning ritual could do more than wake you up? What if it could ground you in truth, nourish your body with exceptional quality, and quietly advance a kingdom purpose at the same time?
That’s the promise — and the reality — behind Promised Grounds Coffee. This Christian-founded company doesn’t just roast beans; it approaches every step as an act of worship and discipleship. By selecting only the top 10% of specialty-grade beans, ethically sourced from dedicated farmers in Central and South America, and small-batch roasting them with reverence in Austin, Texas, Promised Grounds delivers what many describe as the best coffee available — never burnt, never bland, but rich with origin stories and layered flavors that honor God’s creation.
From the vibrant Psalm 27 Roast (a light, bright medium option) to the bold yet peaceful 2 Timothy 1:7 Decaf, each bag carries a Scripture verse that turns your daily pour into a gentle reminder of faith. And through their Ounce Per Ounce Promise, every ounce of coffee you enjoy provides an equal ounce of clean water to families in need via partnership with Filter of Hope — literally brewing hope for body and soul, one cup at a time.
The challenge for today’s Christians runs deeper than finding a decent cup. In an age of convenience-driven consumerism, it’s easy to support companies that dilute values or remain silent on matters of faith. Many believers want their everyday choices — from what they drink to how they spend — to reflect discipleship rather than just convenience. Promised Grounds solves this by weaving Christian excellence into the entire process: beans nurtured with prayerful stewardship by farming families, roasted as an offering rather than a commodity, and packaged with Bible verses to encourage a mindset of gratitude and purpose from the first sip. Reviewers consistently praise the smooth, rich profiles — whether enjoyed black in a drip maker, iced on a warm day, or shared in fellowship — noting how the quality stands toe-to-toe with premium secular brands while delivering something far more meaningful.
This integration of faith and flavor addresses a real need in Christian households and ministries. Busy parents, church leaders, and remote workers alike report that starting the day with a Scripture-inspired roast helps center their thoughts on eternal truths amid temporal pressures. The coffee’s exceptional character — bright citrus notes in lighter roasts or deep chocolate undertones in bolder ones — comes from meticulous selection and careful roasting that respects the bean’s natural gifts rather than masking them. It’s the kind of coffee that elevates a simple quiet time, fuels productive workdays, or sparks meaningful conversations when shared at Bible studies or outreach events. And because it’s ethically sourced with integrity, every purchase supports sustainable livelihoods for farmers who treat their crops like family harvests.
For those leading churches or small groups, the impact multiplies. Promised Grounds offers bundles and options perfect for hospitality ministries, turning ordinary coffee service into an opportunity to point people toward the living water of Christ. Imagine greeting visitors with a warm cup whose very bag carries God’s Word — a subtle yet powerful witness that aligns with the Great Commission. The company’s Texas roots and commitment to “brewing hope” resonate especially with believers who value American enterprise paired with global compassion.
Of course, quality alone isn’t enough if the experience feels out of reach. Promised Grounds keeps it accessible with practical perks like free shipping on orders over $40, sample sets for discovering favorites, and thoughtful add-ons such as faith-themed mugs. Whether you prefer whole beans for fresh grinding, grounds for convenience, or even bulk options for larger households and ministries, the result is consistently superior coffee that makes discipleship feel integrated rather than added on.
As you consider how to align even the smallest habits with your walk with God, Promised Grounds Coffee stands out as a refreshing solution. It tackles the dual problems of subpar daily sustenance and disconnected consumption by offering a product that genuinely excels in taste while advancing a mission of clean water, farmer dignity, and scriptural encouragement. Believers who make the switch often describe it as more than a beverage upgrade — it becomes part of their rhythm of gratitude, a daily invitation to remember that every good gift comes from above.
If you’re ready to transform your mornings (and perhaps your church gatherings) with coffee that honors both exceptional craftsmanship and Christian values, I encourage you to explore what Promised Grounds has to offer. One sip at a time, you’ll be nourishing your body, refreshing your spirit, and participating in something far greater — all while enjoying what truly is among the best coffee available.



