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In this The Blaze article, BlazeTV Staff reports that Ben & Jerry’s has become so aggressively woke that its parent company Magnum is finally pushing back against the progressive activism the founders tried to lock into the brand forever.
- On “Sara Gonzales Unfiltered,” host Sara Gonzales highlights how the Vermont ice cream company’s social media and advertising focus far more on political activism than selling ice cream.
- Ben & Jerry’s recently released a video attacking ICE and Border Patrol funding, claiming the agencies detain 60,000 people in “inhumane” conditions, plan mass deportations, and have caused nearly 50 deaths since January 2025.
- The company has also posted ads celebrating transgender athletes in women’s sports and actively encouraged “No Kings” protests against President Trump.
- It created a new ice cream flavor designed to imply that Trump is an authoritarian.
- Years ago, when Ben Cohen and Jerry Greenfield sold the company, they installed an independent board specifically to ensure the brand would continue pushing progressive messaging.
- Parent company Magnum is now rejecting that arrangement, prompting Ben & Jerry’s itself to release a video complaining about the corporate pushback.
- Gonzales notes that while most corporations have dialed back their political activism, Ben & Jerry’s has been ramping it up—until Magnum finally said “nah, no thanks.”
- She concludes that the company should stop lecturing customers and “just sell the ice cream.”
Read the full story:
https://www.theblaze.com/shows/sara-gonzales-unfiltered/ben-jerrys-is-so-woke-that-the-owners-finally-broke


