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Taco Bell

Taco Bell’s Push to Go Cashless Is a Gateway to a Surveillance Society

by Ken Macon, Reclaim The Net
August 25, 2023
in Curated, News
Discern Report

Editor’s Brief Commentary: There are those who might yawn at what they perceive to be a natural progression into a fully digitized world when they read this headline. But the implications here are extreme, not just because of the technology itself but because of WHO is engaged in it.

Yum Brands in general and Taco Bell in particular represent a pathway to normalization. It will not be the powers-that-be who are forcing people to embrace these draconian measures. It will be the growing number of “cashless normies” who will demand such measures be embraced by businesses and their peers alike. Keep that in mind as you read this story from Reclaim The Net…


Taco Bell’s recent announcement of transitioning to a cashless business model raises alarming concerns about privacy and civil liberties. While the company proudly touts its endeavor to become a fully digital establishment in the near future, it obscures the deeper implications for consumers.

The company’s aim to capitalize on impulse digital transactions over traditional cash exchanges might sound like a novel approach to modernize sales techniques. However, behind this façade lies a concerning benefit: to heavily surveil and monetize consumers’ preferences. Taco Bell’s new data platform, designed to analyze consumer behavior meticulously, embodies a step towards an invasive corporate oversight into what people eat, when, and how often.

Chris Turner, CFO of Yum! Brands, Taco Bell’s parent company, might express enthusiasm about the potential of this platform for “personalized marketing, joint branding, and future automation.”

Yet, such initiatives might just be a veneer for a more troubling reality – the erosion of consumers’ privacy.


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Even more disconcerting is the potential societal exclusion this move could propagate. A cashless model marginalizes groups who predominantly rely on cash and prefer privacy.

Moreover, individuals in service industries, who primarily depend on cash tips, stand to lose the immediacy of their hard-earned income in a cashless landscape. Digital payments, while convenient for some, can become an impediment for others.

While Taco Bell seems eager to replace human interaction with cold, impersonal touchscreens across its franchises, the real cost of this move extends beyond just a changed payment method. It’s a dangerous precedent, risking the erosion of privacy and inclusivity in the relentless pursuit of digital dominance. As Taco Bell strives to redefine the fast-food industry with its digital-first approach, it’s essential to question: at what cost to individual freedom?

Discern Report





Three Reasons a Coffee Gift Set From This Christian Company Is Perfect for Christmas

Promised Grounds Gift Pack

When you’re searching for a Christmas gift that’s meaningful, useful, and rooted in faith, you don’t want to settle for anything generic. This season is filled with noise — mass-produced products, last-minute picks, and trends that fade as quickly as they appear. But one gift stands apart because it blends genuine quality with a message that matters: a coffee gift set from Promised Grounds Coffee.

This small Christian-owned company has become a favorite among believers who want to support faith-driven businesses while giving friends and family something they’ll actually enjoy. Here are three reasons a Promised Grounds Coffee gift set may be the most thoughtful and impactful present you give this year.

1. It’s Truly Delicious Coffee

Too many “gift-worthy” coffees look beautiful in the package but disappoint when the cup is poured. Promised Grounds takes the opposite approach — exceptional taste first, thoughtful presentation second.

Their beans are sourced with care, roasted in small batches, and crafted to bring out a rich, smooth flavor profile that appeals to both casual drinkers and true coffee lovers. Whether someone enjoys bold, dark roasts or lighter, more delicate blends, every sip reflects quality that stands shoulder-to-shoulder with the biggest specialty brands.

Simply put: this coffee is good. Really good. Some say it’s absolutely fantastic. If you want a gift that won’t be re-gifted, ignored, or shoved in a cabinet, this is it.

2. It Spreads the Word While Serving a Real Purpose

There are many Christian gifts that are meaningful… but not exactly practical. There are also useful gifts that have nothing to do with faith. Promised Grounds Coffee bridges both worlds beautifully.

Each gift set delivers an encouraging, faith-centered message through its packaging and presentation — a simple but powerful reminder of God’s goodness during the Christmas season. The cups are especially popular and serve as a daily reminder of the blessings from our Lord. At the same time, the product itself is something people will actually use and appreciate every single day.

It’s a gift that uplifts the spirit and fills the mug. A gift that points loved ones toward Scripture while still being part of the normal rhythm of life. And in a culture that increasingly pushes faith to the margins, giving a gift that quietly but confidently honors Christ can make a deeper impact than you might expect.

3. It’s Affordable, Valuable, and Elegantly Presented

Many people want to give something meaningful without breaking their Christmas budget. Promised Grounds Coffee strikes that perfect balance — the sets look and feel premium, but the price remains accessible.

The packaging is classy, clean, and gift-ready, making it ideal for:

  • Family members of all ages
  • Co-workers or employees
  • Church friends or small-group leaders
  • Hosts, neighbors, and last-minute gift needs

It’s the kind of gift that feels more expensive than it is — and more thoughtful than most of what you’ll find on store shelves.

The Perfect Blend of Faith, Flavor, and Christmas Cheer

A coffee gift set from Promised Grounds Coffee checks every box: a gift that tastes amazing, conveys your faith, supports a Christian business, and brings daily enjoyment to the person who receives it. In a season when so many gifts are forgotten, this one stands out for all the right reasons.

If you want a Christmas present that reflects your values and delivers genuine joy, Promised Grounds Coffee is the perfect place to start.

Tags: Cashless SocietyDataLedesurveillanceTaco BellTop StoryYum Brands
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