The widespread devastation and massive power outages caused by Hurricanes Helene and Milton in the Southeastern United States have driven portable generator sales higher and supplies to critically low levels.

Major manufacturer of backup power generation products Generac Holdings Inc., based out of Waukesha, Wisconsin, is running low on portable backup generators after Hurricanes Helene and Milton knocked out power for millions of Americans. (Related: Hurricane Milton reached CAT 5 status – the last time there was a hurricane this strong barreling towards Florida was pre-Civil War.)

Many of the company’s portable products sold out after Helene tore through the U.S., according to Generac Chief Executive Officer Aaron Jagdfeld. “The more outages that are occurring and the more they are happening, then the more interest grows in our product,” Jagdfeld said during an interview.

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The company’s biggest challenge was getting portable generator products on shelves in between storms. “If it’s not there yet, it probably isn’t going to get there until a couple days after landfall,” Jagdfeld said.

Generac, one of the biggest U.S. generator companies, also sells a home standby generator that is not portable. […]