(Daily Signal)—There’s a popular meme that originates with an episode of “SpongeBob SquarePants” in which a previously beaten-up individual once again is surrounded by angry townsfolk. As they close in, one attacker shakes his fist and shouts, “How many times do we have to teach you this lesson, old man?”
Target Corp., the popular American department store chain, may be in for another round of lessons in the consequences of annoying its consumers with “Pride” merchandising. With the Christmas season approaching quickly, Target has a special gift for Americans: a woke Christmas.
Shoppers can expect to see “gay Santas and LGBTQ-themed nutcrackers” on Target’s shelves of this season, the Washington Examiner reported.
Erik Thompson, identified as a “Senior LGBTQIA+ Segmentation Strategist & Pride Lead,” announced he would be joining Target in an Instagram post earlier this week. His post appears to have been deleted.
In the post, which decried the devastating consumer boycott over the summer after Target sold creepy LGBTQ-themed merchandise marketed to minors, Thompson promised “Glitter & Hellfire” to “rip that old world to shreds.”
Quite frankly, I’m almost awestruck at the doubling-down amid what has been, unequivocally, the most powerful year for boycotters of absurdly liberal business promotions.
Lest we forget, the conservative backlash against Anheuser-Busch for partnering transgender activist Dylan Mulvaney with its Bud Light brand cost the company at least $15.7 billion. It also resulted in lots of Bud Light sitting unpurchased on thousands of pallets around the country.
Benoit Garbe, Anheuser-Busch’s former U.S. chief marketing officer, was removed Nov. 16 after Bud Light sales refused to bounce back.
Target suffered similarly, with stock losses of nearly $14 billion and sales slumps of 5.4% in stores and 10.5% online in the second quarter. Target’s CFO blamed the losses on the “reaction to our Pride assortment.”
The Walt Disney Co.’s woke strategies met similar reactions, with streaming subscriptions slumping, park attendance abysmal, and movie releases failing box office expectations. Releases of the live-action “The Little Mermaid” and Disney-owned Marvel’s “The Marvels” lost hundreds of millions apiece for the megacorporation.
In September, Disney CEO Bob Iger told investors that he would endeavor to “quiet the noise” of Disney’s previous political posturing, and since has delayed release of the live-action version of “Snow White” by a full year, following leaks that revealed a serious departure from Disney’s original animated movie from 1937.
Despite crystal-clear indicators that this is the perfect time for companies to quit political posturing and pushing liberal propagandistic efforts, it looks like Target will take the same lessons yet again—and stubbornly so.
The reaction to Luke Gentile’s reporting in the Washington Examiner already looks bad for Target.
Sen. Tom Cotton, R-Ark., calls it an insult to his constituents and warns of legislative consequences.
“When companies like Target that insult conservatives seek Republicans’ help on Capitol Hill,” Cotton said, “our response will be: ‘I’m sorry that’s happening to you. Best of luck.’”
In a market where traditionally brick-and-mortar stores face increasingly threatening competition from online retailers, Target can’t afford to play so loosely during the holiday season. Anheuser-Busch’s decision to double down after the Mulvaney fiasco cost the beermaker far more than profit margins; such arrogance cost many of its employees their jobs because of the brewery company’s unwillingness to appease the market.
The answer to such inflammatory shenanigans is deceptively simple: Apologize and get back to doing what you do best.
Heckler & Koch, a German arms manufacturer I’m quite fond of, previously employed a social media manager who had begun to use her platform at the brand to lecture H&K fans about sexism.
The backlash began to build following a Twitchy article, with boycotts almost certain. But Heckler & Koch then broke the mold. It fired the woke social media manager and issued a statement on X, formerly Twitter: “H&K does not engage in identity politics. A policy was violated. Changes were made.”
Since that post, H&K sales have risen comfortably. No boycotts, no drop in sales, no problem.
If Target wants a merry Christmas and a happy new year, it only has to stop with the identity politics that have fatigued millions of Americans. We don’t need to hear about Santa’s sex life or which gender the nutcracker is pretending to be.
As one consumer posted on X: “This is so annoying, I just want to shop.”
How executives can miss the forest for the trees in such a monumental blunder is truly beyond me. If Target wants to learn the same lesson again, then by all means we will deliver until the corporation’s leaders get the message.
Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
Many people can go to college for 8 or 10 years and come out with pure unadulterated shirt (minus the R) for brains. A mind is a terrible thing to waste!!