(Daily Signal)—There’s a popular meme that originates with an episode of “SpongeBob SquarePants” in which a previously beaten-up individual once again is surrounded by angry townsfolk. As they close in, one attacker shakes his fist and shouts, “How many times do we have to teach you this lesson, old man?”
Target Corp., the popular American department store chain, may be in for another round of lessons in the consequences of annoying its consumers with “Pride” merchandising. With the Christmas season approaching quickly, Target has a special gift for Americans: a woke Christmas.
Shoppers can expect to see “gay Santas and LGBTQ-themed nutcrackers” on Target’s shelves of this season, the Washington Examiner reported.
Erik Thompson, identified as a “Senior LGBTQIA+ Segmentation Strategist & Pride Lead,” announced he would be joining Target in an Instagram post earlier this week. His post appears to have been deleted.
In the post, which decried the devastating consumer boycott over the summer after Target sold creepy LGBTQ-themed merchandise marketed to minors, Thompson promised “Glitter & Hellfire” to “rip that old world to shreds.”
Quite frankly, I’m almost awestruck at the doubling-down amid what has been, unequivocally, the most powerful year for boycotters of absurdly liberal business promotions.
Lest we forget, the conservative backlash against Anheuser-Busch for partnering transgender activist Dylan Mulvaney with its Bud Light brand cost the company at least $15.7 billion. It also resulted in lots of Bud Light sitting unpurchased on thousands of pallets around the country.
Benoit Garbe, Anheuser-Busch’s former U.S. chief marketing officer, was removed Nov. 16 after Bud Light sales refused to bounce back.
Target suffered similarly, with stock losses of nearly $14 billion and sales slumps of 5.4% in stores and 10.5% online in the second quarter. Target’s CFO blamed the losses on the “reaction to our Pride assortment.”
The Walt Disney Co.’s woke strategies met similar reactions, with streaming subscriptions slumping, park attendance abysmal, and movie releases failing box office expectations. Releases of the live-action “The Little Mermaid” and Disney-owned Marvel’s “The Marvels” lost hundreds of millions apiece for the megacorporation.
In September, Disney CEO Bob Iger told investors that he would endeavor to “quiet the noise” of Disney’s previous political posturing, and since has delayed release of the live-action version of “Snow White” by a full year, following leaks that revealed a serious departure from Disney’s original animated movie from 1937.
Despite crystal-clear indicators that this is the perfect time for companies to quit political posturing and pushing liberal propagandistic efforts, it looks like Target will take the same lessons yet again—and stubbornly so.
The reaction to Luke Gentile’s reporting in the Washington Examiner already looks bad for Target.
Sen. Tom Cotton, R-Ark., calls it an insult to his constituents and warns of legislative consequences.
“When companies like Target that insult conservatives seek Republicans’ help on Capitol Hill,” Cotton said, “our response will be: ‘I’m sorry that’s happening to you. Best of luck.’”
In a market where traditionally brick-and-mortar stores face increasingly threatening competition from online retailers, Target can’t afford to play so loosely during the holiday season. Anheuser-Busch’s decision to double down after the Mulvaney fiasco cost the beermaker far more than profit margins; such arrogance cost many of its employees their jobs because of the brewery company’s unwillingness to appease the market.
The answer to such inflammatory shenanigans is deceptively simple: Apologize and get back to doing what you do best.
Heckler & Koch, a German arms manufacturer I’m quite fond of, previously employed a social media manager who had begun to use her platform at the brand to lecture H&K fans about sexism.
The backlash began to build following a Twitchy article, with boycotts almost certain. But Heckler & Koch then broke the mold. It fired the woke social media manager and issued a statement on X, formerly Twitter: “H&K does not engage in identity politics. A policy was violated. Changes were made.”
Since that post, H&K sales have risen comfortably. No boycotts, no drop in sales, no problem.
If Target wants a merry Christmas and a happy new year, it only has to stop with the identity politics that have fatigued millions of Americans. We don’t need to hear about Santa’s sex life or which gender the nutcracker is pretending to be.
As one consumer posted on X: “This is so annoying, I just want to shop.”
How executives can miss the forest for the trees in such a monumental blunder is truly beyond me. If Target wants to learn the same lesson again, then by all means we will deliver until the corporation’s leaders get the message.
Why One Survival Food Company Shines Above the Rest
Let’s be real. “Prepper Food” or “Survival Food” is generally awful. The vast majority of companies that push their cans, bags, or buckets desperately hope that their customers never try them and stick them in the closet or pantry instead. Why? Because if the first time they try them is after the crap hits the fan, they’ll be too shaken to call and complain about the quality.
It’s true. Most long-term storage food is made with the cheapest possible ingredients with limited taste and even less nutritional value. This is why they tout calories so much. Sure, they provide calories but does anyone really want to go into the apocalypse with food their family can’t stand?
This is what prompted the Llewellyns to launch Heaven’s Harvest. They bought survival food from multiple companies and determined they couldn’t imagine being stuck in an extended emergency with such low-quality food. They quickly discovered that freeze drying food for long-term storage doesn’t have to mean sacrificing flavor, consistency, or nutrition.
Their ingredients are all-American. In fact, they’re locally sourced and all-natural! This allows their products to be the highest quality on the market, so good that their customers often break open a bag in a pinch to eat because they want to, not just because they have to due to an emergency.
At Heaven’s Harvest, their only focus is amazing food. They don’t sell bugout bags, solar chargers, or multitools. They have one mission – feeding Americans in times of crisis.
What they DO offer is the ability for people to thrive in times of greatest need. On top of long-term storage food, they offer seeds to help Americans for the truly long-term. They want them to grow their own food if possible which is why they offer only Heirloom, Non-GMO, Non-Hybrid, Open-Pollinated seeds so their customers can build permanent food security on their own property.
Visit the Heaven’s Harvest website and use promo code “Patriot” for a discount today!
Many people can go to college for 8 or 10 years and come out with pure unadulterated shirt (minus the R) for brains. A mind is a terrible thing to waste!!