In another problematic financial quarter for the iconic motorcycle manufacturer, Harley-Davidson announced a significant drop in sales, reporting a 26% decline in revenue.
The company’s consolidated revenue has officially fallen to $1.15 billion, notably below many industry analysts’ estimates for 2024, according to Yahoo Finance.
The motorcycle manufacturer’s decline was driven by a sharp 32% drop in overall revenue from the Harley-Davidson Motor Company (HDMC), although the company’s financial services section, Harley-Davidson Financial Services (HDFS), has managed a modest 10% increase.
Despite the increase from HDFS, the overall performance of both sections of the company has led to an adverse market reaction, with Harley-Davidson stock continuing to slip after the most recent earnings report.
Global motorcycle sales also reflected this declining trend, falling by 13%. […]
— Read More: dallasexpress.com