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In this Breitbart article, staff writers note the booming zero-sugar drink industry amid the Make America Healthy Again (MAHA) movement’s emphasis on reducing sugar consumption.
- American Beverage Association President Kevin Keane highlighted growing demand for zero-sugar hydration drinks during an appearance on “The Alex Marlow Show.”
- The MAHA push, associated with health-focused policies under the Trump administration, is driving consumer preference away from sugary beverages.
- Industry trends show innovation in no-sugar options as Americans prioritize wellness and lower calorie intake.
- This market response reflects broader cultural shifts toward healthier lifestyles and skepticism of ultra-processed foods.
- Zero-sugar drinks are positioned as practical alternatives helping consumers align with MAHA goals without sacrificing convenience.
- The segment underscores how public health awareness is influencing beverage choices and industry strategies nationwide.
Read the full story:
https://www.breitbart.com/clips/2026/06/28/zero-sugar-drink-industry-booming-amid-maha-craze/
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