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In this Not the Bee article, Buffalo Wild Wings is getting mocked online for reviving a bottomless appetizer deal that many see as financially reckless.
- Buffalo Wild Wings is offering bottomless appetizers starting at $9.99 per group.
- The article compares the promotion to Red Lobster’s infamous endless shrimp deal.
- Red Lobster reportedly lost $11 million in one year on its bottomless shrimp promotion.
- The Buffalo Wild Wings deal has a base tier at $9.99 and a premium tier at $12.99.
- The pricing reportedly covers up to four people, with $2.99 added for each extra person.
- The article jokes that large groups could exploit the deal for a very cheap unlimited meal.
- Buffalo Wild Wings ran a similar promotion last year without obvious financial disaster.
- The piece notes that the company has seen some growth through its BWW Go takeout expansion.
Read the full story: https://notthebee.com/article/buffalo-wild-wings-is-offering-bottomless-appetizers-for-999-per-group-and-the-internet-is-trying-to-warn-them-this-is-a-bad-idea/
