Israeli company ROM, part of the Luzon Group, has developed Morphit, a patented technology that turns unsorted construction waste into strong, durable, reusable building materials like blocks, panels, and partitions.
- Construction waste is a major issue in Israel and worldwide, with massive amounts buried annually at high cost and environmental harm—often illegally—costing millions of shekels in disposal fees alone.
- Traditional recycling requires expensive, time-consuming sorting of waste by type, which has limited progress for decades.
- Morphit eliminates the need for sorting by crushing mixed waste and applying a powerful treatment process to create high-strength materials that meet performance standards through extensive lab testing and expert collaboration.
- The innovation was born from real-world necessity in ROM’s large-scale construction projects worth hundreds of millions of shekels, not just ideology.
- It transforms waste from a costly burden into profitable, reusable resources that can be integrated back into new building projects.
- CEO Ariel Avram highlighted the absurdity of burying waste in the modern era, driving the company to challenge the “inevitability” of this practice.
- The technology offers practical sustainability by reducing landfills and pollution while keeping economic value within the construction industry.
- With Israel’s rapid population-driven building boom and global construction contributing significantly to emissions, Morphit shows strong potential for international adoption.
- It exemplifies Israeli ingenuity in solving real problems efficiently and profitably.
Read the full story: https://allisraelnews.com/israeli-tech-transforms-construction-waste-into-new-building-materials



