The mastermind behind Jaguar’s disastrous woke rebrand is a BLM-supporting LGBT activist who pledged to enhance the car company’s commitment to ‘diversity and inclusivity’.
Now it makes perfect sense.
Jaguar was vehemently ridiculed for releasing a new commercial as part of this rebrand that featured a group of androgynous individuals in bright clothing prancing around while glib messages that said “break moulds” and “copy nothing” flashed up on screen.
The advert contained no video footage or images of a car whatsoever.
It now emerges that the man leading the rebrand is designer and marketing guru Santino Pietrosanti, who bragged during an awards dinner that Jaguar had established over 15 DEI groups as part of the company’s “transformative journey.” […]
— Read More: modernity.news
