(Natural News)—A government-backed research center in the United Kingdom is set to employ “nudging techniques” to encourage the public to adopt insect-based foods and other alternative proteins in their diets.
The National Alternative Protein Innovation Centre (NAPIC), set to open at the University of Leeds in northern England and funded by U.K. Research and Innovation (UKRI) will explore subtle methods to promote “meat alternatives.”
NAPIC, which secured 23 million British pounds ($30.2 million) in funding from multinational corporations and other businesses eager to enter the insect protein industry, will focus on understanding consumer behavior and attitudes toward alternative proteins, including insect-based foods, plant-based meats and lab-grown proteins. NAPIC seeks to position these products in supermarkets and what marketing tactics might persuade shoppers to try them.
“We know that consumers won’t buy food that they don’t find appealing or that’s more expensive than their traditional choices,” said Louise Dye from the Institute for Sustainable Food (ISF) at the University of Sheffield. “We also have to be sure that any new alternative proteins are safe and healthy.”
Nudging techniques that subtly encourage people to make specific choices without restricting their freedom have been successfully used in public health. Now, researchers hope to use similar tactics to promote a shift away from animal-based proteins, which the ISF accounts for over 90 percent of protein purchased in U.K. supermarkets.
UKRI Deputy Executive Chair of the Biotechnology and Biological Sciences Research Council Guy Poppy suggested that understanding the cultural and psychological barriers will help them “design strategies” to “normalize insect proteins and make them more palatable to a wider audience.”
Possible nudging strategies include changing the insect-based foods labeling and marketing strategy, integrating them into familiar dishes, or positioning them next to popular products on store shelves. The center may also experiment with offering small portions in supermarkets, using eye-catching packaging, or promoting the environmental benefits of these alternative proteins.
Public information campaigns and educational programs are also on the table. Researchers will use the consumers’ growing environmental consciousness by highlighting the sustainability of insect-based foods and other meat alternatives.
Moreover, NAPIC will focus on the benefits of alternative proteins to overcome concerns about taste, texture and price. For instance, cricket protein might be introduced as an ingredient in familiar foods like cookies with reduced fat and sugar content.
U.K. gov’t trying to brainwash the public that eating bugs could reduce carbon emissions
The use of nudging techniques aligns with the U.K. government’s broader strategy to cut “carbon emissions” from agriculture by promoting alternative proteins.
In January 2023, the European Commission (EC) approved the use of house crickets (Acheta domesticus) in powdered form as an ingredient for food items like pizzas, pasta-based products, nuts and oilseeds, snacks and sauces, meat preparations and soups, multigrain bread and rolls, crackers and breadsticks, cereal bars, dry premixes for baked products, biscuits and processed potato products, legume- and vegetable-based dishes, whey powder, maize flour-based snacks, beer-like beverages and chocolate confectionery.
Aside from this, the EU’s food regulator also approved the powder production process, which begins with a 24-hour fasting period for the crickets. The insects are then frozen, washed and thermally processed. The resulting product is then processed again to remove oils and then transformed into dried-up powder.
Read more stories like this at FrankenFood.news.
Watch this video warning against the consumption of crickets due to the presence of parasites inside them.
This video is from the YAHZWILL YAHUDAH channel on Brighteon.com.
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Two Storms, One Harvest
Every food crisis in living memory has been a one-shock event. The 2008 price spike was a commodity bubble. The 2020 shortages were a logistics failure. The 2022 grain scare was a war on one exporter’s ports. Each time, the system bent, adjusted, and recovered, and each time the experts assured us afterward that global markets are simply too big and too diversified to fail.
What nobody in Washington seems eager to discuss is that 2026 is shaping up to be something the modern food system has never actually faced. Two independent shocks, one climatic and one geopolitical, are converging on the same harvest cycle at the same time. Not sequentially. Simultaneously.
Start with the weather. The Pacific Ocean is currently building toward what forecasters now openly call a record event. NOAA’s Climate Prediction Center puts the odds of at least a strong El Niño near 88 percent, with roughly two in three odds it reaches “very strong” status, the tier reserved for perhaps three or four events in the entire satellite era. Every major global model now projects a median peak in Super El Niño territory, and most of them project it exceeding the 2015-16 event, which until now held the modern record. Sea surface anomalies were already brushing the super threshold in mid-July, months before these events normally peak. The atmosphere has already shifted into El Niño mode, and the event is forecast to crest in late fall and early winter.
This is not about “climate change.” It’s about the standard cycles of weather, and the cycle we’re currently in is one that has likely devastated societies in the past. We’re better prepared as a society today, but not all Americans are equally prepared.
Serious households have started doing the quiet math on their own. Grocery bills tell part of the story, and the forecast maps tell the rest, which is why long-term food storage has moved from fringe hobby to mainstream line item in the family budget, with established suppliers like Heaven’s Harvest seeing demand from people who five years ago would have rolled their eyes at the idea. That instinct is not paranoia. It is pattern recognition, and the pattern is worth walking through carefully.
Editor’s Note: Heaven’s Harvest IS a sponsor, but the warnings of this article are real and would be written even if we didn’t have a survival food sponsor. With that said, those who take advantage of what they offer can use promo code “Patriot” for 15% off.
The Fertilizer Clock Is Already Running
While the Pacific warms, the second shock has been unfolding in the Strait of Hormuz. The conflict with Iran turned the world’s most important energy chokepoint into a contested waterway, and the consequences reach far beyond the gas pump. Roughly a third of global fertilizer trade moves through Hormuz, and the disruption sent urea prices up 86 percent year over year by March, with a 53 percent jump in a single month.
The World Bank projects energy prices rising about 24 percent in 2026 and fertilizer about 31 percent. By its own accounting, fertilizer prices ran 35 percent higher in the first five months of this year than the same period last year.
Here is the mechanism the nightly news will not explain. Fertilizer is not a grocery item. It is a time-delayed input. The nitrogen a farmer in Iowa or Punjab could not afford to apply this spring does not show up as a problem this spring. It shows up as a thinner harvest six to twelve months later.
The World Bank’s own food security brief concedes that the effects of reduced applications earlier this season “are likely to become visible only later in harvest outcomes.” Translate that from institutional language into plain English and it means this. The damage is already done, it is already in the ground, and we are simply waiting for it to arrive on the shelf.
Now check the calendar. Six to twelve months from the spring planting season lands us squarely in late 2026 and early 2027. Which is precisely when the strongest El Niño in the instrumental record is forecast to peak, bringing its signature droughts to Southeast Asia, Australia, southern Africa, northern Brazil, and South Asia, the very regions that grow the world’s rice, sugar, and oilseeds.
The World Bank warns openly that a strong El Niño “could disrupt multiple crop belts simultaneously” on top of the conflict-driven input costs. Their baseline projection assumes the Middle East disruptions ease by autumn. What in the last two years of Middle East history suggests that assumption is safe?
The System Has No Slack Left
The comfortable answer is that global markets always adjust. But adjustment requires slack, and the slack is gone. Global cereal production is expected to decline from last year’s records even before El Niño does its work. The UN World Food Programme, hardly a den of right-wing preppers, is calling this the most significant disruption to its supply chains since Covid and the invasion of Ukraine, and its supply chain director put the stakes bluntly.
Today’s supply chain challenges are tomorrow’s hunger crisis.
There is also a political dimension that markets cannot price. When food gets scarce, governments do not behave like economists. They behave like politicians. Export bans, hoarding mandates, and panic buying at the national level turned the modest rice shortfall of 2008 into a global crisis, and analysts are already warning that import-dependent nations are the first dominoes.
The 2015-16 Super El Niño, a far weaker event than what is now forecast, threw tens of millions into food stress across Africa and Asia. This one is projected to be stronger, and it arrives with fertilizer already rationed by price and shipping lanes already contested by missiles.
What Joseph Knew
Scripture does not treat preparation for lean years as faithlessness. It treats it as wisdom delivered in advance to those willing to act on it.
Behold, there come seven years of great plenty throughout all the land of Egypt: And there shall arise after them seven years of famine; and all the plenty shall be forgotten in the land of Egypt.
Joseph did not respond to that warning with a hashtag or a committee. He stored grain during the years of abundance, and when the famine came, Egypt stood while its neighbors begged. The lesson is not that famine is certain. It is that the time to prepare is precisely when preparation still looks optional.
Nobody who filled a pantry in a year of plenty has ever regretted it, and nobody standing in an empty aisle has ever been glad he waited for certainty.
None of this calls for panic, and panic is the enemy of sound judgment anyway. It calls for the same unglamorous prudence our grandparents considered ordinary. Keep some cash margin, know your local growers, and put real food in deep storage while it is cheap and available, because the entire arc of this story is that cheap and available is a closing window.
Families looking for a straightforward place to start can visit Heaven’s Harvest and use promo code Patriot for 15 percent off long-term storable food. The forecasts may yet soften, the strait may yet reopen, and we should pray they do. But hope is a fine thing to hold and a foolish thing to eat.
