One of the more memorable marketing campaigns of the last 20 years was Dos Equis Beer’s “The Most Interesting Man in the World” concept, which featured actor Jonathan Goldsmith as a stylish silver fox who traversed the globe, bedding beautiful women, freeing angry bears from bear traps, and even giving his own father “the talk” — explaining the birds and the bees to his own Old Man. (According to Goldsmith, he won this role by improvising a story about arm wrestling Fidel Castro during his audition.)
Goldsmith’s character was retired in 2016. His last commercial showed him departing the earth’s surly bonds, destined to be the first man on Mars. The final voice-over: “His only regret is not knowing what regret feels like.”
And from this, we segue to the man most likely to actually land the first manned spaceship on Mars: Elon Musk — who probably really is “The Most Interesting Man in the World” right now. Really, there’s nobody else in our solar system who’s his equal.
First, he revolutionized digital payments with X/PayPal, giving birth to the trillion-dollar online marketplace. Next, he created the electric car industry with Tesla — to the delight of Limousine Liberals and Greenies everywhere. Later, he privatized space travel. (And when he wasn’t doing all that, he cofounded ChatGPT, the world’s leading Artificial Intelligence company… plus the Boring Company… plus running Twitter/X… plus batteries and solar panels… plus half a dozen other projects.) […]
— Read More: pjmedia.com
