A Democrat-aligned Super PAC is launching a multimillion-dollar pro-abortion ad campaign in battleground states, attacking former President Donald Trump’s pro-life record, despite his more recent pivots on abortion. American Bridge 21st Century dropped $15 million into ads that began airing Thursday in Michigan, Pennsylvania, and Wisconsin, specifically targeting white women.
One ad, airing in Pennsylvania, features a nurse practitioner named Susan, who recounts, “I was at work when I heard that they had overturned Roe v. Wade, that that decision to have an abortion will no longer be a woman’s to make with her health care provider. It was a gut punch.” Susan continues, “Donald Trump seems dedicated to taking us backward. … He has no right to do this to us.” The ad closes on a black-and-white image of Trump’s back with the caption “We can’t go back.”
Another American Bridge ad, airing in Wisconsin, centers on an OBGYN named Anna, who shares that she herself has had an abortion. “Politicians like Donald Trump have no right to make that medical decision for me and my family,” Anna intones. She continues, “Kamala Harris believe that it’s women — and not politicians — who should be making their own health care decisions. She’s not going to stop until reproductive rights are restored.”
Early this year, American Bridge announced plans to spend $140 million on ad campaigns bashing Trump, with a target audience of women and working-class voters. In May, the PAC launched a $25 million slate of ads again focused on abortion. Some of the same individuals featured in Thursday’s ads also featured in May’s. Discussing her abortion, Anna again said, “That’s not a decision for any politician, including Donald Trump. Women need access and should have access to all of their options.” In another ad, a nurse named Lori promoted abortion, saying, “Women’s health is essential to my daughter’s freedom, my granddaughter’s freedom. We’re already moving backwards. If we reelect Trump, what are women going to lose next?” […]
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