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In this NewsBusters article, Mark Finkelstein criticizes MS NOW for framing Doug Jones’ Alabama gubernatorial campaign against Tommy Tuberville as a difficult but noble political battle rather than an obvious long shot.
- The article focuses on a Saturday episode of The Weekend: Primetime on MS NOW featuring former Democratic Sen. Doug Jones.
- Finkelstein says Jones and the hosts used the phrase “heavy lift” five separate times while discussing his Alabama governor’s race.
- The piece argues that the network was trying to soften the reality that Jones faces steep odds in deeply Republican Alabama.
- Finkelstein notes that Alabama has not elected a Democratic governor since 1998.
- The article also points back to the 2020 Senate race, when Tommy Tuberville defeated Jones by nearly 20 points.
- Finkelstein mocks the segment as “copium,” suggesting MS NOW was acting more like a Democratic messaging operation than a journalistic outlet.
- The article speculates that Jones may be keeping his profile alive for future political or media opportunities if he loses.
- It also mentions Jones’ post-Senate roles, including CNN commentary, academic fellowships, and work in the Biden administration related to Supreme Court nominations.
- The broader point is that liberal media outlets often present Democratic long-shot campaigns as heroic uphill battles while downplaying political reality.
Read the full story: https://www.newsbusters.org/blogs/nb/mark-finkelstein/2026/06/01/ms-nows-heavy-lift-copium-five-times-doug-jones-alabama-long
