Demand for Bud Light has significantly declined in recent weeks in the midst of a boycott against the company for producing a can with a transgender influencer’s face on it, according to a mobile bartending company founder.
“There has been a ‘significant shift’ in consumer preferences,” Catarina Tucker, the founder of Barnastics, told Fox News. “Bud Light, once a popular option, is no longer capturing the attention or enthusiasm of event organizers and attendees.”
Barnastics, according to Tucker, allows customers to build a custom proposal, allowing them to see the demand for certain beverages. And, the data shows that demand for Bud Light “has plummeted completely,” she said, adding that “no one wants it at their event anymore.”
“There are a couple clients that have expressed to me their feelings behind it, and it’s no longer popular,” she remarked to the network.
About six weeks ago, transgender influencer Dylan Mulvaney revealed on social media that Bud Light produced a Mulvaney-themed commemorative Bud Light can, while Mulvaney claimed to be in a partnership with the light beer company. Boycott threats immediately followed, fueled by conservative commentators on Twitter.
Last month, the CEO of Anheuser-Busch, Michel Doukeris, said that just “one can” was produced with Mulvaney’s face and suggested that social media-driven “misinformation” and “confusion” was to blame.
The backlash has produced real consequences. In the month ending May 13, Bud Light’s U.S. sales were down 23 percent, according to Bump Williams Consulting. Target’s shares have plunged 20 percent since mid-May, wiping away $15 billion in market value, although that’s partly due to investor concerns about inflation’s impact on shoppers.
A report, citing industry data, found that a Bud Light competitor Modelo Especial is now the No. 1 selling beer. Within the United States, Modelo is owned by Constellation Brands. Outside the country, it is owned by Anheuser-Busch InBev, which also makes Bud Light.
Bill Newlands, the chief executive officer of Constellation Brands, told Newsweek that the four-week spike in sales had happened “quicker than we had anticipated.” “We thought that would take a little longer,” he continued to say. “We’ve been very fortunate that that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.”
Other Boycotts?
Restaurant chain Cracker Barrel now faces calls for a boycott after the company made social media posts celebrating “Pride Month” and promoting “diversity, equity, and inclusion” initiatives.
“We are excited to celebrate Pride Month with our employees and guests. Everyone is always welcome at our table (and our rainbow rocker). Happy Pride!” the company wrote in a post. It included a photo of chairs with an LGBT rainbow flag-like design.
The Texas Family Project, a political advocacy organization, posted photos of the restaurant’s diversity, equity, and inclusion (DEI) efforts that critics say are an attempt to force left-wing propaganda into the corporate world. Some, like authors Christopher Rufo and James Lindsay, assert that DEI is merely a Marxist-inspired attempt to implement “left-wing racialist ideology and partisan political activism.”
“We take no pleasure in reporting that @CrackerBarrel has fallen,” the Texas Family Project wrote on social media. “A once family friendly establishment has caved to the mob.”
Cracker Barrel, like many other major corporations, has a DEI section on its website that says “discrimination, overt or through unconscious bias, has no place” at the restaurant.
After critical posts were made against the restaurant chain, the company’s Twitter account responded that its employees take “pride in creating a welcoming, safe atmosphere.”
The criticism and calls for boycotts targeting Cracker Barrel come in the midst of ongoing backlash against Bud Light, Target, and several other major brands. Target last month confirmed that it removed some pro-LGBT merchandise from its shelves after people noted that the company is selling “pride” clothing and items for small children, including infants.
For June, a number of large corporations have attempted to cash in on so-called Pride Month by offering related merchandise to shoppers. Government agencies, too, have adopted the LGBT flag color scheme, while President Joe Biden on Saturday promoted a Pride Month event at the White House as some critics noted that the White House placed the updated LGBT flag—including the transgender colors—in the center of two American flags.
A large number of negative social media posts about Pride this year are attacking companies for sliding to the political left and accusing them of sexualizing or grooming children, according to RILA Global Consulting, which tracks more than 100 million websites and social media pages per day.
That’s an abrupt change from last year, when a majority of negative social media posts were focused on brands being “inauthentic” and not truly supporting the LGBT population even as they expanded their offerings, the consulting group claimed. In May and June of 2022, there were fewer than 400 posts calling for Pride-related boycotts, RILA said. This year, in May alone there were more than 15,000.
The Epoch Times has contacted Anhueser-Busch for comment.
The Associated Press contributed to this report. Article cross-posted from our premium news partners at The Epoch Times. Image by Mike Mozart via Flickr, CC BY 2.0.
Three Reasons a Coffee Gift Set From This Christian Company Is Perfect for Christmas
When you’re searching for a Christmas gift that’s meaningful, useful, and rooted in faith, you don’t want to settle for anything generic. This season is filled with noise — mass-produced products, last-minute picks, and trends that fade as quickly as they appear. But one gift stands apart because it blends genuine quality with a message that matters: a coffee gift set from Promised Grounds Coffee.
This small Christian-owned company has become a favorite among believers who want to support faith-driven businesses while giving friends and family something they’ll actually enjoy. Here are three reasons a Promised Grounds Coffee gift set may be the most thoughtful and impactful present you give this year.
1. It’s Truly Delicious Coffee
Too many “gift-worthy” coffees look beautiful in the package but disappoint when the cup is poured. Promised Grounds takes the opposite approach — exceptional taste first, thoughtful presentation second.
Their beans are sourced with care, roasted in small batches, and crafted to bring out a rich, smooth flavor profile that appeals to both casual drinkers and true coffee lovers. Whether someone enjoys bold, dark roasts or lighter, more delicate blends, every sip reflects quality that stands shoulder-to-shoulder with the biggest specialty brands.
Simply put: this coffee is good. Really good. Some say it’s absolutely fantastic. If you want a gift that won’t be re-gifted, ignored, or shoved in a cabinet, this is it.
2. It Spreads the Word While Serving a Real Purpose
There are many Christian gifts that are meaningful… but not exactly practical. There are also useful gifts that have nothing to do with faith. Promised Grounds Coffee bridges both worlds beautifully.
Each gift set delivers an encouraging, faith-centered message through its packaging and presentation — a simple but powerful reminder of God’s goodness during the Christmas season. The cups are especially popular and serve as a daily reminder of the blessings from our Lord. At the same time, the product itself is something people will actually use and appreciate every single day.
It’s a gift that uplifts the spirit and fills the mug. A gift that points loved ones toward Scripture while still being part of the normal rhythm of life. And in a culture that increasingly pushes faith to the margins, giving a gift that quietly but confidently honors Christ can make a deeper impact than you might expect.
3. It’s Affordable, Valuable, and Elegantly Presented
Many people want to give something meaningful without breaking their Christmas budget. Promised Grounds Coffee strikes that perfect balance — the sets look and feel premium, but the price remains accessible.
The packaging is classy, clean, and gift-ready, making it ideal for:
- Family members of all ages
- Co-workers or employees
- Church friends or small-group leaders
- Hosts, neighbors, and last-minute gift needs
It’s the kind of gift that feels more expensive than it is — and more thoughtful than most of what you’ll find on store shelves.
The Perfect Blend of Faith, Flavor, and Christmas Cheer
A coffee gift set from Promised Grounds Coffee checks every box: a gift that tastes amazing, conveys your faith, supports a Christian business, and brings daily enjoyment to the person who receives it. In a season when so many gifts are forgotten, this one stands out for all the right reasons.
If you want a Christmas present that reflects your values and delivers genuine joy, Promised Grounds Coffee is the perfect place to start.
Thank you for informing us of the corporations that are discriminating against Americans by promoting Satanic abominations like sexual deviancy. I learned in this article that a restaurant I occasionally visited when better options were not availble (Cracker Barrel) has been infected. I also learned that Modelo is affiliated with Anheiser -Busch’s parent company. I do not drink beer or shop at Targay, but now I know to avoid Crackpot Barrel as well. Keep up the good work.
I have read that only Modelo sold in non-US areas(EU) is made/distributed by AB. And that the Modelo sold in the US has retained it’s non-AB ownership. So I think Modelo might be OK within the US borders.
BUT, Yuengling is owned by a Trump supporter. So my next beer purchase will be Yuengling.
It’s sad that the workers, who had nothing to do with this crap, are the ones who will suffer because some jackass CEO thought it was a good idea.
My exclusive Visa card of the last six years has been my TJ Maxx/Marshalls/Home Goods card. I use it for everything, then pay it off monthly to avoid interest charges and get the credits for their stores. Yesterday I clicked their link to receive my “points” and a huge LGBT rainbow popped up.
Today I will be cutting up their card. I will use their certificates on some merch and then I will stop shopping there entirely, at least for as long as possible. I would rather pay more for my clothing than support companies that are trying to change the world my soon to be born grandchild will be living in. Sorry, not acceptable here. They cannot bully me and they cannot persuade me that it’s OK to be crazy and mutilate children on a whim.
Twenty-five years ago, when I saw corporate America promoting the Satanic-based ritual called Halloween, it was obvious to me that the dark descent we are witnessing now would soon be upon us.
Same thing when the big-box booksellers dedicated shelving to homosexual materials.
This conquest of Satanic forces has been many years in the making.
It’s not just what BudLight did. That was the straw that broke the camel’s back. The feminists hating men started in the 70’s. It is huge now. They hate the family. They hate women who choose to stay at home to raise the children. They hate marriage and pushed to redefine what it meant by creating homo-sexual marriage. And have openly admitted so at some events that had poor media coverage but it was on CSPAN. And now the trans thing. It seems to us hetero’s (also derogatorily known as “breeders” in the gay community) that gay and trans are now considered supreme and we are at the bottom and must kow-tow to them. When a company hit’s hard times and needs to lay off workers, white male hetero’s are the first out the door. Gays last. We’ve been living that reality for the last 20 years.